Embedded Files
Project Overview
The Product
Flix House provides an option for customers to purchase movie tickets online. With just a few clicks, users can browse the available movie times and select the show they want to see. They will also have the option to choose their seats and purchase any additional concessions, such as popcorn or soda.
Product Duration
December 2022 to January 2023
My Role My Responsibilities
• UX Researcher • User Research
• UX Designer • Persona
• UI Designer • Conduct Usability Studies
• UX Design
• UI Design
• User Testing
Tools
Adobe XD
Adobe Photoshop
Adobe InDesign
The Problem
A lot of people don't like standing in line at the cinema to purchase movie tickets. This takes time that customers would rather spend watching the movie they came for.
The Goal
This project aims to create a fast and efficient website that gives users the ability to purchase movie tickets online.
Design Process
User Research
Summary
I conducted interviews and created empathy maps to understand the users I'm designing for and their needs. The primary user group identified through research was young adults who enjoy going to the cinema.
Pain Points
Pain Point 1
The stress of waiting in line for a movie ticket and shacks
Pain Point 2
Missing part of the movie while waiting in line to purchase the ticket
Pain Point 3
Long queue at the cinema to buy a ticket for a new movie
Pain Point 4
Difficulty in finding a good seat in the cinema
User Personas
User Stories
User Journey
Goal: An easy way to buy movie ticket online
Hypothesis Statement
Problem Statement
Goal Statement
User Flow
Site Map
Lo-Fi Wireframe
Lo-Fi Prototype
Style Guide
Colour Palette
Hi-Fi Wireframe
Hi-Fi Prototype
View Flix House’s app High-fidelity prototype
Flix House Walkthrough.mp4
Thank you for your time
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