SNACKSHOP CASE STUDY

Project Overview

The Product

SnackShop is a sandwich shop located in Ilorin, Kwara State capital. SnackShop delivers healthy sandwiches straight to your doorstep. They offer a wide variety of sandwiches at competitive pricing. SnackShop targets busy students and workers who lack time to prepare food.

Product Duration

August 2022 to December 2022

My Role My Responsibilities

• UX Researcher • User Research

• UX Designer • Persona

• UI Designer • Conduct Interview

• Conduct Usability Studies

• UX Design

• UI Design

• User Testing

Tools

Figma

Adobe Photoshop

Adobe InDesign

Adobe Illustrator

The Problem

A lot of people are preoccupied with school, work, or other activities during the week and do not have enough time to prepare a meal or visit a restaurant.

The Goal

This project aims to create a fast and efficient home delivery service that allows users to order food online and have it delivered to their homes. This helps users have access to a healthy meal with their busy schedules.

Design Process

Design Timeline

User Research

Summary

To understand the users I'm designing for and their needs, I conducted interviews and created empathy maps. The primary user group identified through research was school students who didn’t have time to cook.

Research showed that time was not the only factor why people order food which was the initial assumption. Other factors include not wanting to go out and get food, lack of interest in cooking, and challenges (physical and psychological).

Pain Points

Pain Point 1

School works and other activities occupy students’ schedules and made it difficult to cook

Pain Point 2

Home delivery services are slow and ineffective

Pain Point 3

Difficulty in tracking order progress

Pain Point 4

Difficulty for courier locating customer’s house during home delivery

User Personas