Privacy Policy for Serenity App
Effective Date: April 30, 2025
Welcome to Serenity, an app developed by BelWare Studio. This Privacy Policy explains how we collect, use, store, and share your information when you use our app. If you have any questions, you can contact us at belware.studio@gmail.com
1. Information We Collect
We collect the following information when you use Serenity:
Usage Data: We use Firebase and Google Analytics to collect anonymous usage data, such as how often you open the app, which features you use (e.g., playing audio or saving mixes), and app performance metrics (e.g., crashes). This data does not identify you personally.
Device Information: We may collect basic device information like your device model, operating system version, and unique device identifiers (e.g., advertising ID) to ensure compatibility, troubleshoot issues, and serve ads.
Ad-Related Data: We use Google AdMob to display ads in the app. AdMob collects data such as your advertising ID, IP address, and usage data to serve personalized ads. This data helps us generate revenue to support the app.
We do not collect sensitive personal data such as geolocation, contacts, or personally identifiable information unless explicitly provided by you (e.g., if you send us feedback via email).
2. How We Use Your Information
We use the collected data for the following purposes:
To improve Serenity’s features and user experience based on anonymous usage trends.
To analyze app performance and fix bugs through Firebase and Google Analytics.
To ensure the app works properly on your device by using device information.
To serve personalized ads via Google AdMob, which helps fund the app’s development and maintenance.
3. How We Share Your Information
We do not sell your personal data. However, we may share data in the following cases:
Third-Party Analytics: We share anonymous usage data with Firebase and Google Analytics to understand app performance. Firebase and Google Analytics have their own privacy practices, which you can review at Google’s Privacy Policy.
Ad Networks: We share ad-related data (e.g., advertising ID, usage data) with Google AdMob to serve personalized ads. AdMob may share this data with its partners to optimize ad delivery. You can learn more about AdMob’s practices at Google’s Privacy Policy.
Legal Requirements: We may share data if required by law or to protect our rights, safety, or property.
4. Data Retention and Deletion
We retain usage, device, and ad-related data in an anonymized form for as long as necessary to analyze trends, improve the app, and serve ads, typically up to 12 months. If you uninstall the app, we do not retain any personal data linked to you.
5. Data Security
We take reasonable measures to protect your data, such as using secure servers provided by Firebase, Google Analytics, and AdMob. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
6. Your Rights
Depending on your location (e.g., under GDPR for EU users or CCPA for California residents), you may have rights to:
Access the data we hold about you (though we collect minimal, anonymized data).
Opt out of personalized ads by adjusting your device settings (e.g., disabling personalized ads in your device’s ad settings or resetting your advertising ID). You can also opt out of analytics data collection by disabling analytics in the app settings (if available) or adjusting your device settings.
To exercise these rights, contact us at belware.studio@gmail.com
7. Children’s Privacy
Serenity is not intended for children under 13. We do not knowingly collect data from children under 13. If you believe we have collected such data, please contact us to have it removed.
8. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice in the app or via email (if provided). Your continued use of the app after changes indicates your acceptance of the updated policy.
9. Contact Us
For questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: belware.studio@gmail.com