Spanish Translation 

TIPS FOR YOUR DEMO

1. Follow the Manual

2. Show Qualified Customers

3. Have Fun!

• Send confirmation email ASAP

• Send a Reminder Text the morning of the demo

• Smile, be energetic, be the highlight of their day!

• Collect stories and testimonials from past customers!

• If a customer asks for prices in the middle of your demo, say: “I don't want to give away the end of the movie, I’ll go over all the prices at the end!”  :-)

• Smile, and be patient if there are any technical issues

• Follow this manual word for word

• Follow the cues for when to click

  • • Present to both spouses together (so they can make a decision together; less pressure)

SHOWING CUTCO OWNERS

• • Still Do FULL Presentation: It’s great practice! Many customers forget the important details!

  • As a reminder... we’ve been around since 1949, we’re dishwasher safe, Forever guarantee, review knives they don’t have.

  • Ask for a customer testimonial picture & Social Media shout-out!

  • Closing Process: At the bottom of the Gifts and Accessories Page there is a section called “Closing for Cutco Owners” which shows you how to create a “Cutco Wish List”

  • Cutco owners love upgrading to sets, adding accessories, and buying gifts!

♢♢♢  START DEMO HERE  ♢♢♢

(Only read the BLACK and RED font)

Page 1

BUILDING RAPPORT / SOCIAL ETIQUETTE

(Recommended 5-10 minutes)

(Get to know them or catch up / Ask a lot of questions)

Ex: What do you do for work? Where are you from? Do you have any kids? (If yes): How many? What types of food do you like to prepare? How long have you owned your knives? 

Thank you so much for taking the time to see my presentation—it really means a lot...

Personal Story

Let me tell you a little bit more about me... (School / Major, Hobbies, Family, Dream Job) ___________________________________________________________________ ___________________________________________________________________ 

Tie Into Goals

(Name), do you mind if I share some of my goals with you?

(Share goal slide if you have one made)

I just started my Fast Start Contest and I have a goal to complete ____ presentations and sell $______ in my first 10 days. This goal is really important to me because... (Skills / Experience / Resume / Future) __________________________________________________________________________________________________________________________________________________________________________________

Through Cutco, I can earn a President’s Club letter, which will look great on my resume. This would be a personalized letter of recommendation from the president of our company, and would be a great complement to my resume for when I interview with other companies down the road!

(Full-Time Students): I also have a chance to win an All-American Scholarship to help with school. There are approximately 10,000 students who work with our company around North America; if I'm in the top 50, I'll win a scholarship from the company as well as a matching donation to my school's career center!

What is Cutco?

Before we begin, we’re going to need your favorite serrated edge knife, straight edge knife, a steak knife, and a small cutting board. We’ll also need a shiny PENNY as well as FOOD to cut up and snack on! (Take out food you brought) 

I personally wouldn't feel comfortable representing a low-quality product or service, and that's why I'm really proud to be showing Cutco. Cutco is the only high-quality knife brand that's still made in America! Our factory is located in Olean (Oh-LEE-an), New York (up near Niagra Falls), and we have been in business since 1949. 

Our company has accumulated over 16 million customers during the last 73 years, and we are currently selling more Cutco than ever. Last year alone we sold over 300 million dollars! That's almost a MILLION dollars per day! This is great because our customers are going to have high-quality knives that are dishwasher safe. If anything ever breaks or needs sharpening, Cutco will take care of it for free with no questions asked - even for generations to come.

People love the fact that Cutco is "one and done": You buy it once, use it every single day, and never have to replace it.

(Name), since I just started, I’m going to be reading from my manual. Is that okay?

THE MyCutcoRep App

The company created a very simple App called “My Cutco Rep”, which is only available and used by Cutco Customers, like yourself.

This app allows the company to get some very simple feedback from you on me and my presentation and also eliminates all of the paperwork to make everything easier and faster. To get started, I’ll need you to download the App real quick and then I’ll send you my Rep # and our Meeting # to enter so we can make this appointment official. 

(Text "Send Access Meeting Codes" from VectorImpact) I just messaged you with the link. When you open it, you'll see an option for Android and an option for iPhone. Do you have an iPhone or an Android Device (Name)? Perfect - please go ahead and click on that option - then let me know once you have the app downloaded.

Okay go ahead and open the app real quick.

My Rep # and Meeting # is in the text I sent you. Once you enter those, we'll be all set! Please go ahead and answer the first two questions honestly, and then once you get to the question about my product knowledge, you can put your phone aside for after. 

Also at the end of our presentation, there will be a way for you to help sponsor me to my goals in the company too! Thanks so much for your help (Name)!  

Transition to Demo

Like I said on the phone, you don’t have to get anything... BUT :-)  if you do see something you like, you can get it today. Not only would you be getting a great product, you would be helping me out toward my goals!

My goal is not to have you buy $3000 worth of Cutco today. My goal is to have you like me so much that you feel comfortable introducing me to 100 of your closest friends and family... that being said, if you do buy $3000 worth of Cutco from me, I can take the rest of the day off ;)

CUTCO IS AWESOME! You can buy sets or pieces and we have tons of accessories and gifts.

We also have interest-free monthly investment options so you don’t have to pay for it all at once.

Just so I know, do you cook because you have to, like to, or love to? 

Great! You’re going to LOVE Cutco!

Since the pandemic occurred, have you been cooking the same amount as normal? Or more than before?

Ok great! I'll tell you right now though, Cutco isn't cheap. But you are probably happy to hear that, right? After all what typically happens to cheap stuff? Right!

So Cutco costs more than many brands of kitchen knives, but you'll have it for 30, 40, 50 years!

In a moment, I'm going to show you our 3 main sets: our Complete Set, our Family Set, and our Basic Set. Then I'm going to ask you if you want to buy one of them. You can say no, and you won't offend me! But if you say yes, you'll have the greatest set of knives in the world. =)

Page 2

JUNK KNIVES

● Before I show you some of our products, let me show you what most people have and it’s the world’s most expensive set of knives.

● The average knife is designed to last up to 2 years, so most households waste a ton of money replacing cheap knives over and over.

● Wooden handles are attractive when new but are extremely unsanitary! 

• Just so you know, most people have wood or plastic handles

• Wooden handles absorb odors, grease, bacteria, hand sweat, blood, E. coli, and salmonella (Gross face)

• Plastic handles chip, crack and melt. Because they get slippery when wet, they're especially unsafe for children

• Cutco uses Thermo-resin for its handles which is a costly synthetic. Thermo-resin costs more, but it's worth it since it's much more sanitary and dishwasher-safe. 

● As you can see in the picture of the knife on top, carbon steel rusts and corrodes which is unattractive and unsanitary.

● The knife in the middle has stainless steel which won’t stay sharp and is difficult to sharpen.

● Mrs./Mr. _______, have some of your knives gone dull over the years?

● You probably know this better than I do then but cheap knives have a lot of problems.

● The knife in the middle is a serrated-edge knife which will rip and tear your food and cannot be re-sharpened.

● The knife on the bottom is a straight-edged knife which will make a smooth cut but will need to be sharpened constantly to remain effective.

● Let me show you how Cutco has solved all of these problems…

PRODUCT VIDEO

This short 2-minute video will show you the quality of Cutco.

● The #1 thing to note is our guarantee. Cutco has what’s called the Forever Guarantee, which is what makes Cutco a top-selling brand in North America.

● As I said before, this video is short and sweet. Let’s get started!

● PLAY VIDEO (turn audio ON - stay silent and watch with the customer)

● What did you learn about Cutco that impressed you the most? Great!

AFTER VIDEO ENDS

• Like you saw in the video, the next feature that makes Cutco the "Rolls Royce" of kitchen cutlery is our Forever Guarantee

• Having a Forever Guarantee costs more money but it's worth it because "you buy Cutco once, you use it everyday, and never have to replace it."

There are 4 parts to our guarantee... 

Forever performance: if at any time anything goes wrong with your Cutco, the company will fix or replace it for FREE. So that one point alone lets you know that when you get Cutco, you are making a ONE TIME investment.

Forever Sharpness: If at any time your Cutco needs sharpening, just send it back and it will be sharpened and polished for FREE — all you pay is the shipping! (just go to cutco.com and click on sharpening) 

Misuse or Abuse: If you ever happen to destroy your Cutco through abuse, you can send it back to the company and we will replace it for half the price. 

Unconditional Money-Back Guarantee: (NAME), do you feel that you could make a better decision on the spot, or by trying out a product first? (WAIT FOR RESPONSE) Right, by trying it out! Well, that's why we have an unconditional money-back guarantee! You can try the products for 15 days, and if for any reason you are not totally happy, you can get a full refund. No questions asked.

What do you like most about the guarantee?

Okay I'm going to start by showing you the pieces in our most popular set which is called the Homemaker... (Next Slide)

Page 6

Names & Uses (of Homemaker Pieces)

(Name), you can buy individual pieces, but most customers agree that over a lifetime, sets are a much better value.

It’s important to have the right tool for the right situation because of safety and efficiency.

We have two larger set options for customers who love to cook, called the Complete and Family.

But, I’m going to start with the pieces in our BASIC SET, which is the most popular. It's called the HOMEMAKER+8. It has the minimum number of tools to do 100% of the jobs in your kitchen as efficiently as possible.

It’s the best value for the average family, and since there's a tool for every purpose, and a purpose for every tool. Let me show you how to use them!

It starts with your... (next slide)

Paring Knife (2 3/4”)

Cutco’s “Air Knife” has a long handle, which makes peeling and paring comfortable. (Play the 11 second video)

Do you see how the Paring Knife has a longer handle than your typical Paring Knife?

You’ll use this for small jobs in the air like apples, strawberries and bananas, but rarely on the cutting board, that’s why you have your... (next slide)

(Tip – you'll see pictures showing some additional uses for each knife on slides – point them out!)

Trimmer

This is your “Small Utility Knife” for small fruits and veggies. (Play the video) Check out how smooth this is - you’ll never smash a tomato ever again!  It's also great for cucumbers, oranges, lemons, and limes and awesome for slicing raw chicken into strips.  Which color do you like better, the black, white, or red handles?

Everyone loves the versatility of the Trimmer, but it’s never used for spreading or serving, that’s why you have your... (next slide)

Spatula Spreader  (Play both videos at the same time)

The wide, flexible Double-D® edge on this piece allows you to cut, spread, and serve sandwiches, bagels, lasagna, and cake! It's perfect for getting peanut butter and jelly out of a jar with super smooth spreading or getting brownies out of the pan...

Can you see how the Spatula Spreader is such a great sandwich maker? 

But you’ll never use it on meat or large vegetables, that’s why you have your... (next slide)

Petite Carver (6 3/4”)  (Play the video)

This “Large Utility Knife”  is your everyday meat knife for chicken and small roasts. It’s also for large summer fruits and tough vegetables. Watch how this glides through a pineapple!

The Turning Fork has three sharp tines that make it easy to turn meats and veggies and get things out of jars. None of the pieces so far are used for larger foods, that’s why you have your... (next slide)

Butcher Knife  (Play the videos together)

This “Heavy Duty” knife disjoints large meats and is also great for melons and squash and separating frozen foods like hot dogs and hamburgers. It protects your other knives because it's the only piece in the basic set strong enough for those jobs... But it’s not a chopping knife, that’s why you have your... (next slide)

Petite Chef (7 5/8”)  (Play the video)

The high knuckle clearance makes it comfortable & safer for dicing, mincing, and chopping. This “Delicate Chopper” is great for the 6 S’s—soup, salad, stir fry, stew, stuffing, & salsa! Do you see how the Chef Knife saves you time in the kitchen?

Chef knives are for chopping, not slicing; that’s why you have your...(next slide)

Page 7

Slicer (9 3/4”)  (Play the video)

It’s the best bread knife in the world, and the long DD® edge makes it great for cutting cakes, shredding lettuce for salads and tacos, shredding cabbage for coleslaw, and slicing boneless meats like ham. If you've ever used a serrated edge slicer, you've noticed how you have to squish the bread down and then saw with the knife, leaving you with flat bread and crumbs everywhere. The Double-D® edge allows you to preserve your fluffy bread and leave virtually no crumbs on the cutting board.  (next slide)

Master Carving Set  (Play the video)

It’s like your “Spare Tire” - you won’t use it every day, but you’ll be glad you have it!

Do you ever BBQ or host family dinners? 

You’ll need it for BBQ, big roasts, and family occasions. Having both forks in the set is important; the turning fork picks food up while the carving fork holds meats down and is wide enough to go around the bones.

Can you see how over a lifetime you’re going to use every tool in your basic set?   (next slide)

TABLE KNIVES

To complete your set, you have your Table Knives. These are used for every meal: breakfast, lunch, and dinner. The wide blade and rounded tip makes it safer and great for spreading, but with the Double-D® edge, it cuts like a steak knife!

We recommend two Table Knives per family member so you don’t have to wash them after every meal.

   Let’s test out our table knife on some tough leather… 

1. Customer serrated edge/steak knife   ||   2. Cutco Table Knife (get excited!)   ||   3. Stack strips and cut

If in Person: Bring out strip of leather and have them cut it using their favorite serrated knife and then with Cutco Trimmer. 

Okay, so I want you to go ahead and cut this piece of leather with your knife, go ahead and slice back and forth. *Cut leather* Now, here's the Cutco Trimmer. Go ahead and cut this in ONE slice *Cut leather* Pretty cool, right?!

STEAK KNIVES

Our table knives are excellent and have been around for over 70 years, but a lot of our customers asked us to create a larger knife you'd get at a nice steakhouse. Our two larger sets - the Family Set and the Complete Set - both come with the option for steak knives instead of table knives. Our steak knives are so popular that we sold out during the pandemic, and now that they're back they are one of our most popular products! 

(The Steak Knife is the same length of the trimmer but with a wider blade and rounded tip)

The Family Set comes with 10 table knives or 10 steak knives and the Complete Set comes with 12, so these sets are perfect for the holidays or when you have company over at the house, or if you just don't want to run the dishwasher constantly you'll have some extra table or steak knives.

STORAGE OPTIONS

(Name), it would be dangerous to have really sharp knives floating in a drawer. Our sets come with a solid oak WOOD BLOCK, which looks great on the counter. We also have STORAGE TRAYS for the drawer or on a wall.

Our sets come with a free cutting board. It’s important to use a soft plastic cutting board. Glass, granite, and marble cutting boards are too hard and will dull your knives. (next slide)

KITCHEN TOOLS / ENTERTAINER PACK

To complement your Homemaker Set, we also have incredible KITCHEN TOOLS & GADGETS.

The 5-piece Kitchen Tool Set matches the rest of your set and comes in a wood block for easy storage. 

Our 4-piece Entertainer Pack has comfort-grip handles and is, of course, forever guaranteed. (next slide)

It comes with our 4 most popular gadgets all in one pack.  I'm going to play these short videos one at a time starting with the Peeler - it peels in both directions!  (Play video)

The Ice Cream Scoop goes right through rock hard ice cream and is also great for getting the seeds out of melons. (Play video)

The Pizza Cutter - Next up we have our pizza cutter. It's not sharp; it's angled so slight pressure is enough to cut right through your pizzas and quesadillas. This makes it kid-friendly, so they can safely use it and feel like adults! The blade also comes out for easy cleaning so you won't have tomato sauce or cheese getting stuck on the blade. This way you'll never end up with yesterday's cheese on today's pizza.  (Play video)

The Cheese Knife - And speaking of cheese, this is the world's best cheese knife. This knife has holes so that foods don't stick to it. It's designed for anything soft, sticky, or starchy so it's also great for potatoes, apples, limes, and pepperoni. This thing is awesome! (Play video)

Page 8

SUMMARY

(Name), let me review why so many people choose to invest in Cutco:

• You’ll always have sharp American-made knives that are comfortable, safe, and sanitary.

• Cutco is guaranteed to last forever so it would be the last set of knives you’d ever buy.

• And Cutco saves a lot of money! Most customers who buy Cutco eat out less...

• If that saves you $60 a month, that's $720 saved this year——Over 25 years you’ll save $18,000!

• There are several reasons why so many customers choose sets:

• Cutco sets have the right tool for the right job.

• Cutco sets have a built-in discount so it COSTS LESS.

• Sets come with a FREE cutting board and other FREE STUFF.

• Sets are much SAFER because they come in a block or tray.

• And we have interest-free monthly investment options so you don’t have to pay for it all at once!

(Next Slide)

SELECTING THE BEST OPTION

• On the first slide here you'll see a Wusthof and Shun brand comparison...

• When it comes to high-quality cutlery, it’s like anything else. There’s a wide variety of quality and prices. Cutco is top rated so we only compare it to the highest quality brands...

• I have a price comparison for our top competitors, Wusthof and Shun. Have you heard of them before?

• These high-quality sets made overseas are two of the top-selling brands in stores.

• Each brand has different types of sets, which range in price. Wusthof is the most popular.

• The price for this Wusthof set is three thousand and fifteen dollars ($3,015). Sometimes, you can find it on sale for two thousand three hundred dollars ($2,300). There are some major differences between these brands and Cutco:

• Wusthof has mostly straight edges so they need to be sharpened, which is a hassle.

• They are not recommended for the dishwasher and the warranty is on manufacturing defects only.

• In comparison, Cutco has our unique wedge-lock handle, exclusive Double-D® “stay-sharp” edge, and we have our 4-part Forever Guarantee including our Free Sharpening.

• Cutco owners will tell you that it’s ten times better than any knives they’ve ever used. Just considering the guarantee and unique features, most people would agree that Cutco is at least twice as good as Wusthof.

• When something offers twice the quality and value and lasts forever, you would expect it to be at least twice the price. At twice the price you’re talking over four thousand five hundred dollars ($4,500) for a set of Cutco... (next slide)    🔪

Click here to continue with "Presenting 3 Most Popular Sets"