Our founders had a vision to serve the best Basmati rice to families across the world. Since then, we have spread our roots in over 8+ countries and have become a household name representing premium quality Basmati rice. We are committed to providing our customers with the highest quality Basmati rice that is aromatic, flavorful, and distinguished by its distinctively long and slender grains. Our Basmati rice is grown and harvested in the northwest foothills of the Himalayas and aged perfectly to get improved volume, fluffiness, and yield. We take pride in our unique combination of characteristics that has positioned our Basmati rice to achieve higher pricing in the marketplace. 

Haji Rice is a 37-year-old consumer food company and a leading player in the speciality rice business globally, delivering the finest quality and taste experiences in more than 8+ countries. Our vision is to be a leading Indian-origin global food company that creates sustainable business growth, positively impacts society and creates value for its internal and external stakeholders. The company portfolio includes a range of power brands: Haji- one of India’s most loved and consumed Basmati brands, Royal- North America’s no. 1 Basmati player, and many more. The company was founded by Syed Azeez Ahmed in a small village in the holy city of Amritsar, nestled in the prosperous belt of basmati rice in India.