How to Do B2B Direct Mail Advertising

You are wondering how to do b2b direct mail? In this article, we will share tips for sending out direct mail to businesses. Direct mail is a powerful marketing tool, but it needs to be integrated with other forms of communication. By incorporating your direct mail with other channels, you will be able to increase overall campaign engagement and raise awareness for your promotion. You can even change the look of your direct mail campaign every now and then to keep it fresh and encourage targeted customer engagement.

When preparing direct mail for business, it is crucial to follow a few rules. First, use a letter format that closely resembles a typed business letter. This will capture your reader's attention and make them more inclined to read your letter. In addition to this, consider using a 3-dimensional mailer, which has a nearly 100% open rate. A business letter is considered personal if it contains more than one dimensional element, such as a bag or container.

Second, make your offers as good as possible, and make it easy for customers to take action. Consider the example of Slack, a company that has embraced direct mail. Slack sends its customers a "customer love box" to retain their customer base. The postcards are slick and catchy, yet still manage to capture the viewer's attention. You can do the same with your direct mail, as long as you take the time to make your marketing materials as personal as possible.