B2B Direct Mail

In 2019, consumers expect to receive personalized offers and messages, and b2b direct mail is no exception. In fact, nearly all B2B organizations that use account-based marketing report that bridging the gap between marketing and sales is their biggest challenge. It's critical for both marketing and sales to create targeted account lists in partnership. In addition, oversized envelopes get a response rate of 5.3%, while the average response rate for direct mail is 4.4%.

B2B marketers still send catalogs and printed ads to their prospective clients. While social media and content marketing have replaced these traditional methods, direct mail is still a powerful tool for reaching prospects. In fact, direct mail continues to drive good results, and despite the rising costs and rising popularity of email marketing, it is the most effective method for getting your company's name in front of key decision makers. B2B direct mail statistics reveal that this marketing channel continues to yield high results.

Postcards, in particular, have a high response rate: 50% of respondents respond to this type of direct mail. Postcards are small and compact, catching the attention of recipients. And since they're not sent in an envelope, they're often turned around, which increases their likelihood of being read. As such, postcards are a particularly effective way to reach a specific audience. They can include deadlines and relevant offers.