FTX (Africa)

Content Lead.

As Content Lead at FTX Africa, I collaborated with the marketing and business development teams to launch creative campaigns and strategic business development plans that led to phenomenal growth across the continent:

•  Led content strategy and execution across key African markets (Nigeria, South Africa, Ghana), supporting marketing efforts that scaled monthly trading volumes from:

▸ $5M → $500M in Nigeria

▸ $50M → $2B in South Africa

▸ $0 → $100M in Ghana

•  Created and managed engaging educational and product-driven content across social media, web, and email, driving a 30% increase in audience engagement across FTX Africa’s channels.

• Coordinated on-the-ground activations in Nigeria including university roadshows, educating 1,000+ students and converting 700+ into verified users, significantly increasing regional brand visibility.

•  Collaborated cross-functionally with global and regional teams to ensure consistent messaging and cultural relevance in all content across Africa.

Key Campaign Highlights: 

biokript

Marketing Specialist

Biokript is a hybrid Sharia-compliant crypto exchange that merges the advantages of both centralized and decentralized platforms to create a robust exchange. 

I became part of the Biokript team in August 2022 as a marketing specialist, and here are my accomplishments: 

• Scaled Twitter/X presence by 1,500% — from 3,000 to 48,000+ followers in 9 months through daily content, influencer partnerships, and strategic trend engagement.

•   Led the marketing strategy and execution for Biokript’s fair launch presale, contributing to a successful raise of $300,000+ in token funding.

• Grew email subscriber base from 100 to 8,000+, implementing segmented email marketing campaigns that increased presale conversion rates and improved user retention by 52%.

•  Negotiated and secured multiple Web3 partnerships, contributing to a 25% uplift in website traffic in a year and improving Biokript’s credibility in the decentralized exchange ecosystem.

Tawkcrypto

Lead Contributor.

•  Spearheaded content strategy and editorial direction, publishing 1,000+ articles covering African and global crypto trends, significantly boosting audience engagement and retention.

•   Led SEO optimization efforts that increased website visibility and drove 60%+ YoY organic traffic growth.

• Built and scaled TawkCrypto’s social presence from the ground up: grew X (Twitter) to 2,200+ followers, Instagram to 1000+, and Telegram community to 400+ members within 12 months.

•   Produced and hosted the TawkCrypto Podcast, featuring interviews with African Web3 founders and ecosystem leaders, strengthening industry relationships and brand credibility.

•  Directed a cross-functional team of writers, designers, and video editors, ensuring timely and high-quality multimedia content aligned with audience interests.

Brand Transformation & Development:

I led the transformative rebranding initiative from CryptoTawk to TawkCrypto, significantly improving our market presence and brand visibility. This strategic shift was paired with the rollout of a new, user-focused website that I contributed to developing using WordPress and my expertise in copywriting. Additionally, we introduced a comprehensive range of services tailored to meet the varied demands of our audience.e. 

Content creation and innovation: 

I Launched the TawkCrypto Academy, Podcast, blog, and news centre. initiatives that have significantly increased our user base and engagement rates. By producing a mix of educational content, animated videos, and expert interviews, we've established TawkCrypto as an authoritative source of crypto and blockchain knowledge.
Below are some of the contents i have created for at tawkcrypto

News

Articles

Social media management

I executed social media marketing strategies and crafted content that significantly boosted user participation and community interaction. By delivering customized content and engaging calls to action, we've effectively elevated social media visibility and nurtured a dedicated community. Here are some of my accomplishments, achieved with a budget of $0 and a 1 month period at the time of documenting this.

Grew the TawkCrypto Community by 20% through engaging social media strategies, interactive initiatives, and community events.

• Increased user engagement by 5% through targeted content, contests, and AMAs, fostering a vibrant and active community.

• Established a strong social media presence across key platforms, generating 2% increase in followers and 40% increase in engagement metrics.

• Implemented community feedback mechanisms to ensure transparency and responsiveness to user needs.

Bankii

Operations manager.

•  Led operational strategy and execution across Bankii’s core pods, Product, Tech & Operations, Marketing, Busines Development, and Support, enhancing cross-functional collaboration and internal reporting systems.

•  Oversaw the launch and management of Bankii’s WebApp and mobile platform testing, coordinating with technical partners and ensuring product readiness across multiple user flows without liquidity dependency.

• Directed end-to-end marketing operations, including GTM strategies, content planning, and branding, contributing to a 420% community growth in 5 months

• Produced and hosted Bankii Unplugged, a bi-weekly Twitter Spaces series, attracting 300+ listeners per session and fostering regional engagement on fintech topics in Africa and the Middle East.

Certifications