Lead Contributor.
Working closely with a developer, I helped shape the product vision and user experience, ensuring the platform was intuitive, fast, and built for discovery. Beyond product, I designed and executed the go-to-market strategy, covering launch messaging, content rollout, and organic distribution across social channels.
The result was a platform that didn’t just publish content, but positioned itself as a reference point for African Web3 projects, builders, and narratives, driving early traction and repeat readership within the ecosystem.
I’ve written and published in-depth articles, explainers, and news coverage on TawkCrypto, breaking down complex Web3 topics into clear, Africa-relevant insights.
From ecosystem deep dives and founder stories to regulatory conversations and adoption trends, the content is designed to educate, inform, and spark conversation, while remaining accessible to both newcomers and seasoned Web3 users.
This body of work has helped position TawkCrypto as a trusted voice for African crypto stories, not just a content aggregator.
I launched and managed the TawkCrypto Podcast as an extension of the brand’s storytelling, creating a platform for founders, builders, and ecosystem leaders to share unfiltered insights.
From guest outreach and booking to episode direction and promotion, I handled the full pipeline. The podcast strengthened TawkCrypto’s brand authority while opening doors to partnerships, collaborations, and deeper ecosystem relationships.
I built and executed TawkCrypto’s social content strategy, translating long-form insights into high-performing short-form content across platforms.
This included:
Educational carousels
Commentary on African Web3 trends
Founder and ecosystem highlights
Narrative-led posts designed for saves, shares, and discussion
The focus wasn’t just growth, it was relevance and consistency, turning social channels into a reliable distribution engine for TawkCrypto content.
3 likes, 0 comments - tawkcrypto on January 1, 2026: "DID YOU KNOW?
Nigeria has the highest number of web 3 developers in Africa and ranks 4th globally.
According to a report released by Hashed Emergent, 86% of web 3 developers in Nigeria are below the age of 27, with over half joining the ecosystem in the past 12 months.
#Web3 #Web3developers #cryptoafrica". www.instagram.com/p/DS9_F3ACGOS/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
4 likes, 0 comments - tawkcrypto on December 24, 2025: "WHAT IF BLOCKCHAIN RAN AFRICA’S LAND SYSTEMS?
90% of rural land across Africa has no formal documentation.
That’s billions lost to fraud, disputes, and corruption, every single year.
But imagine this 👇🏾
📲 Your land deed as an NFT
🏡 Property transfers without bribes or 18-month delays
🌾 Farmers using digital titles to get bank loans
🌍 Diaspora buying land back home with zero fraud risk
It’s already starting:
Ghana
Rwanda
Kenya
Now the real question…
What if ONE country went all in and forced the continent to follow?
💭 Visionary or unrealistic?
Swipe through → then tell us 👇🏾
#WhatIfWednesday #BlockchainAfrica #LandRights #CryptoAfrica #Web3Africa TawkCrypto". www.instagram.com/tawkcrypto/p/DSpbR6MCD_P/I created and managed TawkCrypto Wrap, a weekly newsletter curating the most important African Web3 stories, insights, and ecosystem updates.
The newsletter served as a signal product, keeping readers informed without noise and reinforcing TawkCrypto as a go-to source for what actually matters in African crypto each week.
TAWKCRYPTO RATE CARD.pdfBeyond content and community, I drove TawkCrypto's business development efforts, identifying partnership opportunities, securing sponsorships, and positioning the platform for sustainable growth.
Key achievements
Identified and cultivated relationships with Web3 projects, exchanges, wallets, and DeFi protocols
Negotiated content partnerships, co-marketing campaigns, and ecosystem collaborations
Built a CRM system to track outreach, follow-ups, and conversion metrics
Secured multiple sponsored content deals and podcast sponsorships generating revenue
Marketing lead.
I played a key role in the launch of Bankii Pay, overseeing the integrated rollout of the website, web app, mobile application, and virtual card product.
Working cross-functionally with our issuing partner and technology partners, I supported the coordination of product, compliance, and go-to-market efforts to ensure a smooth launch. From early positioning to user-facing messaging, I helped translate complex fintech infrastructure into clear value propositions users could trust.
I also contributed to the tiered product system, aligning feature access and benefits with user segments, ensuring marketing, product logic, and monetization were tightly integrated from day one.
Owned Bankii’s content and community strategy across social, blog, email, and live formats.
Led all content marketing initiatives including social media strategy, educational threads, security awareness campaigns, blog content, newsletters, and live Twitter/X Spaces. Positioned Bankii as a trusted voice in crypto payments, security, and neobanking, especially for emerging markets.
Channels Managed:
Social Media (X, Instagram, LinkedIn, Telegram)
Blog & Email Newsletter
Twitter/X Spaces & Community Calls
2 likes, 0 comments - bankiipay on June 17, 2025: "Join the conversation this Wednesday, June 18 at 5 PM UTC as @Bankiifinance x @BybitAfrica host an eye-opening X Space on how people in Nigeria, Ghana, and Zimbabwe are turning to stablecoins, not banks, to protect their money.
💬 Got a great question or insight?
We’re rewarding 6 participants with $5 each for the best contributions.
📌 Set your reminder now
https://x.com/i/spaces/1djGXVpdAZNxZ". www.instagram.com/p/DLAMQyNIsnc/?igsh=MW45YmUxczdnY3ppbw==
6 likes, 0 comments - bankiipay on May 29, 2025: "🔵 Bankii at Crypto Expo Dubai 2025
Crypto Expo wasn’t just hype — it was a mirror. From staking models to stablecoin rails, one thing was clear: emerging markets are building real tools for real problems.
💡 Key insights:
– Staking must be simple, not scary
– Scaling = trust + UX, not just users
– OTC rails unlock stablecoin adoption
– RWA is the future of local capital markets
– Africa is leading on real crypto use cases
We're building not a playground, but a financial toolkit — powered by stablecoins, shaped by users, and designed for inclusion. 🌍
#CryptoExpoDubai #Bankii #Fintech #Web3Africa #Stablecoins #RWA #FinancialInclusion #USDC". www.instagram.com/p/DKPh2e1p4UO/?igsh=MTJwd2JsdXg0bDhpZw==
7 likes, 0 comments - bankiipay on October 13, 2025: "From stablecoins to spending instantly. 💳
The Bankii Elite Card lets you shop, spend, and move money across borders with ease.
And yes, there’s a $10 USDC bonus waiting when you grab yours 😉
🔵 Get yours at Bankii.Finance/en/promotions
#Bankii #BankiiElite #CryptoCard #FintechAfrica #SpendCrypto #DigitalPayments #CryptoRewards #BankiiPay #BorderlessPayments #Web3Finance #CryptoAfrica". www.instagram.com/p/DPwg5PVCFHv/?igsh=MXhoZmtwdWwxZGxmeA==
6 likes, 0 comments - bankiipay on July 29, 2025: "There is no time left on your side.
The $19 flash sale on Bankii’s Elite Card is Almost gone.
So, This is your one shot to save $10 and get the only crypto card that lets you spend directly, swap better, and skip the limits.
We told you. Now it’s time to move.
👉 Tap to upgrade: https://bankii.finance/promotions". www.instagram.com/p/DMsp7OsotIW/?igsh=MTdnaGRydHV5Z3pocw==Conceptualized and executed the “6 Features in 6 Days” product education campaign.
Led the planning and rollout of a high-impact, time-boxed campaign to showcase Bankii’s core product features in a clear, user-friendly way. The campaign combined education, anticipation, and daily engagement to drive awareness and product understanding and Increased product awareness without heavy ad spend
Marketing Operations, Partnerships, & Business Development
Managed day-to-day marketing operations, campaigns, and performance reporting.
Oversaw weekly planning, execution, and reporting across all marketing initiatives. Built structured workflows for content delivery, campaign execution, and KPI tracking to ensure clarity and accountability across the team.
Worked across internal and external teams to support partnerships with issuing providers, technology partners, and ecosystem collaborators. Helped align product capabilities, marketing narratives, and launch timelines with partner requirements.
Social Media & Content Admin
I supported the launch of The R Roundup Digital Magazine, helping drive early visibility, traction, and conversation across social platforms.
A key objective was to secure attention and engagement from Iggy Azalea within two weeks of launch, using organic content strategy, timing, and narrative positioning. I exceeded this target, achieving engagement in just over one week, contributing to the magazine surpassing 10,000+ views in its first week.
RR.sol Sample Edition (Double Spreads).pdfI authored and distributed weekly ecosystem reports focused on simplifying complex Solana updates, covering product changes, ecosystem growth, and key narratives in a format accessible to both builders and enthusiasts.
These reports played a direct role in strengthening reader trust and consistency, contributing to a 10% increase in newsletter subscribers over four months.
I drove daily engagement through trend-aware content, memes, and timely commentary, ensuring The R Roundup stayed culturally relevant while maintaining informational value.
By aligning ecosystem updates with internet culture and real-time conversations, this approach led to a 25% increase in follower engagement within three months, reinforcing The R Roundup’s presence as a fast-moving, plugged-in voice within the Solana ecosystem.
Marketing Specialist
Biokript is a hybrid Sharia-compliant crypto exchange that merges the advantages of both centralized and decentralized platforms to create a robust exchange.
I became part of the Biokript team in August 2022 as a marketing specialist, and here are my accomplishments:
Scaled Twitter/X presence by 1,500%, from 3,000 to 48,000+ followers in 9 months through daily content, influencer partnerships, and strategic trend engagement.
Led the marketing strategy and execution for Biokript’s fair launch presale, contributing to a successful raise of $300,000+ in token funding.
Grew email subscriber base from 100 to 8,000+, implementing segmented email marketing campaigns that increased presale conversion rates and improved user retention by 52%.
Negotiated and secured multiple Web3 partnerships, contributing to a 25% uplift in website traffic in a year and improving Biokript’s credibility in the decentralized exchange ecosystem.
I developed personalized email campaigns targeting different user personas and leveraged automation to boost engagement on the Biokript exchange. By crafting emails with compelling calls to action, we witnessed a significant increase in user activity as a result of these campaigns.
I forged numerous partnerships with crypto projects, initiating cross-platform marketing campaigns i also capitalized on mutual product offerings at reduced costs. These collaborations not only enhanced our marketing reach but also facilitated the listing of several projects on the Biokript exchange.
I crafted a wide array of engaging content, ranging from educational pieces to entertainment, using a friendly tone that resonated deeply with our audience. This approach significantly expanded our user base by pairing each post with the most effective calls to action.
I craft viral video and picture memes that resonate with audiences, driving organic sharing and boosting brand awareness. These relatable and humorous memes not only entertain but also inspire action, ultimately leading to increased conversions.
As a key component of my content strategy at Biokript, I launched the Biokript Learning Center. Here, I authored a plethora of articles and collaborated with the media team to produce animated videos. These resources were designed to educate crypto users about blockchain and cryptocurrency, as well as provide step-by-step guides on utilizing Biokript products.
Biokript Campaign Proposal v1 (1) (1).pdfI created the Biokript Listing Marketing Campaigns, a strategic initiative that facilitated securing listings and spearheaded marketing activities for projects that partnered with Biokript for their listings.
Content Lead.
As Content Lead at FTX Africa, I collaborated with the marketing and business development teams to launch creative campaigns and strategic business development plans that led to phenomenal growth across the continent:
Led content strategy and execution across key African markets (Nigeria, South Africa, Ghana), supporting marketing efforts that scaled monthly trading volumes from:
▸ $5M → $500M in Nigeria
▸ $50M → $2B in South Africa
▸ $0 → $100M in Ghana
Created and managed engaging educational and product-driven content across social media, web, and email, driving a 30% increase in audience engagement across FTX Africa’s channels.
Coordinated on-the-ground activations in Nigeria including university roadshows, educating 1,000+ students and converting 700+ into verified users, significantly increasing regional brand visibility.
Collaborated cross-functionally with global and regional teams to ensure consistent messaging and cultural relevance in all content across Africa.
The "30 Features in 30 Days" campaign was designed with the goals of informing, educating, and converting users, and it achieved these objectives with remarkable success.
During the campaign, we showcased a different feature of the FTX trading platform each day through a concise 30-45 second video clip. Each video included a dedicated QR code or a campaign-specific signup link, encouraging viewers to register on the platform. Over the month, we explored 30 distinct features, and to increase engagement, we hosted weekly reward-based quizzes that revolved around the content shared that week. This interactive approach not only heightened participation but also significantly boosted user signups, with an increase of over 30% by the campaign's conclusion.
To facilitate effective communication, I also prioritize translating content from English into local languages. While English is widely spoken and even the official language in several African countries, many people are more comfortable with and prefer to communicate in their local dialects, such as Swahili, Yoruba, Hausa, and Igbo. This approach ensures our messages resonate more deeply across diverse linguistic groups.
A traveling educational and awareness campaign across Africa.
A series of educational workshops held at universities in over 5 African countries.
A dedicated week highlighting Non-Fungible Tokens and their potential.
Empowering and educating women about cryptocurrency.
A social impact initiative demonstrating FTX's commitment to the African community.
Engaging events fostering community and brand loyalty.
