Popular Use Cases of Using Direct Mail Service

If you're a small business looking for more ROI from your marketing budget, you may want to consider using a direct mail service. The return on investment is high: the average open rate for direct mail is around 90%, and response rates are five to nine times higher than in other channels. Direct mail is also popular with millennials, who enjoy receiving personalized mail. In fact, 75% of millennials say that receiving personal mail makes them feel special, and 37% said that they get too many marketing emails.

Direct mail is a great way to reach people you might not have otherwise reached. It can be highly targeted, with a CTA that requires a response. It's also effective when personalized, with a handwritten note and signature. This can make your marketing more memorable and have a greater impact on your target audience.

If you're looking to reach more people, consider a brochure direct mail campaign. This type of direct mail campaign can be more informative than a postcard, so be sure to make your brochure attractive and clean, but don't overwhelm your recipient with too much information. For example, a restaurant brochure might include coupons and a menu, with some special offers attached.

The effectiveness of a direct mail campaign can be improved with a high-quality mailing list. A database of postal addresses will allow you to approach potential customers with printed content, and this is especially beneficial for cross-channel marketing campaigns. You can also integrate a direct mail campaign with other marketing channels, such as email, to create a larger impact.