A Breakdown of Direct Mail Service Costs

Direct mail can be an effective way to promote a business. It has several benefits, including a high response rate. Compared to non-direct mail recipients, consumers are more likely to buy a product when they receive a direct mail advertisement. Direct mail campaigns also have a higher ROI than digital marketing campaigns. However, the costs involved in direct mail campaigns aren't simple and can vary depending on the business size.

Direct mail service costs depend on a variety of factors, including mailing volume and client. There are also some fixed expenses, which don't change much. For example, if you're planning on sending a single piece, the fixed costs will be lower than for a follow-up campaign. Additionally, you'll need to pay for materials, equipment, and labor to complete the project. The costs also include ongoing fulfillment tasks such as invoicing and administration.

The design of the direct mail piece is another important cost factor. While it may be cheaper to do it yourself, professional designers can charge you up to $300 for an initial design. Likewise, copywriting may be done in-house or outsourced, depending on the specific needs of your business. The copy should be eye-catching and persuade the reader to take action.

Postage costs and mailing lists also affect the cost of direct mail pieces. A postcard can cost as little as $0.35, but an oversized mailer can cost as much as $10.