Key Professional Skills

Management

• High degree of management competence and orchestration across organizational structures.
• Experience in negotiation and selection of domestic and international partners and consultants in the field of Digital marketing, Creatives, ORM, UI/UX/CX, web/app development and Digital Identity management
• Experience in building teams from departments, agencies, peers, to ensure consistent approach in developments as per trends and best practices.
• Ability to communicate well by influencing the outcomes in a collaborative spirit

Strategy & Planning

• Subject matter expert for effective and efficient data-driven digital strategy.
• A combination of technical and domain knowledge in addition to business acumen with ability to understand and influence the economic, technical and domain aspects of the product, its customers and its market.
• Strategic thinking, strong analytical ability, user empathy, estimation and budgeting skills
• Identify customer intelligence gaps needed to inform digital engagement design

Execution, Promotion & Analytics

• Complete understanding of web application SDLC including requirement analysis, use case scenarios, defining transnational routes & funnels, Information architecture, Prototypes, UX design, wireframing & prototyping, testing cycles including end user testing etc.
• Development of platform agnostic apps to work across devices.
• Building a multimedia content rich Search Engine Optimized web applications.
• Content creation and promotions on Web and Social Channels for customer acquisition and revenue generation
• Use of analytical tools, BI dashboards and listening tools to provide insights and analysis to drive the business forward.