Work Experience

CoFounder, Strategy Adviser at SlayShot.Com

Chennai, India

August 2019 - till date

Website

• www.slayshot.com

Sterling Holiday Resorts Limited, Chennai, India

A Thomas Cook (India) Limited Company

Divisional Manager – Digital Initiatives

Jan 2011 - June 2019

Key Responsibilities & Achievements

• Defined and successfully executed digital strategy of Sterling Holiday Resorts Limited (valued at USD 145 Million)

• Managed multiple agencies related to web and mobile development, digital & social media promotions and ORM

• During December 2018, rolled out a web portal for Sterling Holiday Resorts members and guests built using Adobe AEM, Salesforce and channel manager allowing users to check room availability, book room and add-ons, manage membership, profile and history.

• Created social media channels and grown Facebook followers to 5.5Lakh, 2.8Lakh Youtube video views for 150+ videos

• Introduced digital booking platforms for SHRL resulting in staggering revenue growth from initial INR14Lakh to INR 4.5Cr per annum

• Introduced member payment platforms for SHRL resulting in staggering revenue growth of INR 11Cr per annum

• Coached, mentored and developed internal digital team and stakeholders.

Websites

• www.sterlingholidays.com

• bookings.sterlingholidays.com – Booking engine for one time holiday customers

• members.sterlingholidays.com – Payment portal for timeshare customers

• mice.sterlingholidays.com – Lead generation and management for MICE

• www.sterlingholidays.in – Lead generation and management for timeshare prospects

• www.reunionz.in – Lead generation for group enquirers

Campaign and Content sites

• blog.sterlingholidays.com – Thousands of blog articles published till date

• www.bagfulofmemories.com – Generated 60,000+ UGC in terms of photographs from guests

• www.savethesparrow.com – CSR activity using social

• www.escapeintotherains.com - Social media campaign for rainy off season to fill resort occupancy

• www.ilovelikethis.in - Social media campaign for valentine’s day

• www.raintunes.in - Social media campaign for rainy off season to fill resort occupancy

• www.holidaybeats.in - Social media gaming platform to vote top 50 holiday songs

• www.indiaunveiled.org - A campaign on twitter unveiling India and its glorious past achievements

Digital Identity Management

• Monitoring Domain squatting and misuse of domains, unauthorized use of domains.

• Domain acquisition to protect digital identity and business need

• sterlingholidays.com domain - collection, assistance to Mahindra legal team in filing a case with WIPO and successful Domain ownership transfer to SHRL.

Mahindra Holiday & Resorts India Limited (ClubMahindra), Chennai, India

Sr. Manager – Web Initiatives

June 2008 - January 2011

Key Responsibilities

• Lead in the analysis of organizational needs and goals and the design and implementation of internal and external web sites and related applications.

• Consulting with users and project teams to determine requirements for web pages and related applications.

• Performing as editor of the site’s content and gathering and research of information.

• Ensuring that web sites are easy to navigate and that it addresses the needs of the client and its members

• Monitor, improve, and update the performance of existing Web sites.

• Technical expert to answer questions about or troubleshoot problems with the Web sites. • Work and communicate well with others and be a team-player.

• Leading the complete business process and marketing activities for above SBUs.

• Coordinate with Internal IT teams, Server teams and vendors for new developments on the system side and various marketing activities.

• Providing support to Marketing campaigns and monitoring their performance.

Key Achievements

Websites

• Clubmahindra.com

  • Launched Member section & Payment Gateway of clubmahindra.com which helped members paying their overdue EMI, ASF payments online resulting in improved revenue and collection.

  • Implemented Reservation Request Module (RRM) for member/s to raise a online reservation request for his/her holidays.

  • Launched Customer portal for Clubmahindra & Zestbreaks members. This helped members to create interactions directly in Talisma CRM.

  • Launched DSA portal to decrease load on call center. This portal allowed DSAs (Direct Sales Associates) to check member details on the fly to resolve queries at the DSA level.

  • Launched Sparsh, An online Member Engagement Program. This module allowed Members to apply for Offers and discounts online inside the member section. The module has an admin panel where all offers and vendors can be managed by business.

  • Launched Member Contact Program to collect up-to-date contact information from members.

• Mahindrahomestays.com

  • Launched mahindrahomestays.com, which was a novel concept in family vacations business in India and UK during 2009. Website launch was aligned with the product promotional marketing campaigns in UK.

  • Launched blog.mahindrahomestays.com, A blog for promoting mahindrahomestays.com

• Zestbreaks.com

  • Launched a revamped website, zestbreaks.com in co-ordination with marketing team.

• Terracamps.com

  • Launched terracamps.com, The purpose of this product is to provide camping, nature and adventurous holidaying experience to families. Website launch was aligned with the product promotional marketing campaigns in India.

• Clubmahindra.travel

  • Launched a revamped website, clubmahindra.travel in co-ordination with TRS team.

• Mahindra.com

  • Represented MHRIL at Mahindra strategy team meeting. Prepared suggestions for future mahindra.com, collected and shared MHRIL content for representation on new mahindra.com website, shared content and video guidelines with mahindra team.

• Intranet

  • Launched intranet portal with various modules for around 1500+ MHRIL users

  • Launched Online Quiz module for sales team.

  • Launched HR Helpdesk module for employees to escalate issues

  • Launched CSW (Customer Service Week) related campaigns on intranet, clubmahindra.com, zestbreaks.com

Campaign and Content sites

• Clubmahindra product Campaign - WorldFamilyDay.in

• Zestbreaks product Campaign - FullMoonNights.com

• Clubmahindra product Campaign - YahiHaiLife.com

• Clubmahindra product Campaign - jiyolife.com. A very successful online product promotional activity. 2,2500+ extra visitors visited clubmahindra.com comparing to the month before launch. The facebook channel of "JiyoLife" had crossed 1Lac+ fan count.

• Successful migration and deployment of Clubmahibdrablog.com.

• YouTube video channel made live for clubmahindra.com. The video view count has crossed 1.5Lac figure in one month

• Flickr photo integration with FaceBook and clubmahindra.com.

Digital Identity Management

• Monitoring Domain squatting and misuse of domains, unauthorized use of domains.

• Acquiring domains as per business need

• mahindraholidays.com domain - Evidence collection, assistance to Mahindra legal team in filing a case with WIPO and successful Domain ownership transfer to MHRIL.

• clubmahindraholidays.com - Filing of compliant and Successful Domain ownership transfer to MHRIL.

• club-mahindra.org.in - Evidence collection, assistance to MHRIL legal team in filing a case with .in registry.

• jiyolife.com - negotiation with owner for domain purchase and successful Domain ownership transfer

Yahoo! Software development India (P) Ltd., Bangalore, India

Sr. Web Developer

February 2007 - April 2008

Key Responsibilities

• Requirement analysis, Defining information architecture and transactional routes, Use case scenarios, Prototype designing and finalization.

• Building UI, UX using semantic HTML, CSS, JS, Ajax, DOM and YUI and Yahoo! Page grids. Integrate functional UI with backend developers.

• Branding and promotional campaigns for internal events.

Key Achievements

• External web projects: Worked on Yahoo! Mail Classic, Y! SiteBuilder, Yahoo! Small Biz (India) portal, Y! Universal Header, Customer Care Tool, DIFM Tool, SMB Webhosting control panel, SMB Re-delegation process.

• Internal web projects: Worked on various internal web tools Useful for company’s internal data management. Build.Corp.yahoo.com, Package Auditor, Senor.corp.yahoo.com, OPSR (Operations Report), Outage tool, Yahoo Backyard.

• Other: Managed internal campaigns for Promotion of products created by my team (Bangal Tigers). Mongo, Showcase Created Smiles for Y! Messenger

Optima Consultants, Pune, India

(VTG e-Commerce India (P) Ltd./ Vision Technologies Inc.)

Group Leader - Web

August 2004 - February 2007

• Worked on development and deployment of 'SchoolsOnInet.com', an online web application developed in ASP, ASP.net for K12 educational institutes in USA. It connects Teachers - Administrators – Parents - Students online allowing them to manage all school related activities online. Product contained various online modules like profile, homework, progress report as on date, dynamic bus schedule, food menu, PTA communicator, Mailbox, photo/video gallery etc.

• Work during product development involved requirement analysis, Building use case scenarios, Defining transnational routes, building web information architecture, UI, UX designing, Prototype testing, and development.

• Customized and deployed product for 12 K12 educational institutes in New York and New Jersey under respective domains.

BioEnable Technologies Pvt. Ltd., Pune, India

Designer Web|Graphics|Media

February 2004 - July 2004

• UI, UX Designing & development of bio-metric product websites.

• Frequent content tuning of websites for SEO to get higher lead generation from search.

• Development of CD intros, presentations, Product Catalogs using Flash and scripting.

• Graphics design for Product CD, Brochure, Magazine Advertises, Product booklets, Product overlays, Software interface design.

Mantra Solutions, Pune, India

Web & graphic Designer

December 2002 - January 2004

• Website development including UI, UX design and multimedia content.

• Development of CD intros, presentations, Product Catalogs using Flash and scripting.

• Outdoor - Exhibition panel design, Magazine advertisement design.

• Designs for Brochures, Product catalogs, CD covers, logos for events & companies.

Global Infotek Systems, Pune, India

Web & graphic Designer

December 2000 - April 2002

• Development & management of websites.

Arena multimedia, Pune, India

Institute administrator

May 1999 - November 2000

• Institute administration, Teaching Graphics Packages, multimedia programming to students.