Challenge

What problem or issue will the product be addressing?

What is the target audience and price range of the product?

What factors or features differentiate the product from its competitors?

What are the vision and mission of the brand or business?

Where and how will the product be sourced and is the cost competitive?

How and where will my product be sold?

There were many questions to consider, but these were probably the most important to address for success in the long run.

Approach

First, even before deciding on the name of the business, I answered the questions noted above in order to begin the planning stage.

During planning, I outlined the tasks that would need to be done like ideate a name and logo. Since I would be working on this project during my spare time, I needed to be efficient with my time. Planning it all out allowed me to identify tasks with dependencies which then allowed me to allocate my time strategically.

Once the fundamentals of the business were produced and a business plan was constructed, I began planning the process of making the website. Again, I outlined all the steps needed to be finished to complete the project. I used wireframes to help outline the website and begin searching for sources of the content that the website will be comprised of before actually developing the website. In my experience, proper planning will immensely facilitate the process of developing a website.

Once the website was finished, I began working on a GTM and marketing strategy which are still TBD.