Embedded Files
BRAND & E-COMMERCE
Bowhemian Wrapping Co.
Wrap Outside the Box
A whimsical wrapping paper and home decor brand created for people who believe the wrapping is part of the gift.
OVERVIEW
The Challenge
The Challenge
Gift wrapping is often treated as an afterthought. Bowhemian Wrapping Co. was created around a different idea: the wrapping itself can be part of the experience. The goal was to develop a playful, distinctive brand that moves beyond traditional holiday wrapping paper and appeals to customers looking for unexpected patterns, expressive designs and decor they can incorporate into their homes.
Gift wrapping is often treated as an afterthought. Bowhemian Wrapping Co. was created around a different idea: the wrapping itself can be part of the experience. The goal was to develop a playful, distinctive brand that moves beyond traditional holiday wrapping paper and appeals to customers looking for unexpected patterns, expressive designs and decor they can incorporate into their homes.
My Role
My Role
Brand Designer | Visual Designer | Web Designer | Art Director
Tools Used:
Tools Used:
Illustrator | Photoshop | Shopify
Deliverables:
Deliverables:
Brand identity | Wrapping paper designs
Home decor prints | E-commerce website
Packaging concepts | Marketing graphics
THE BRAND CONCEPT
Wrap Outside the Box.
Wrap Outside the Box.
Bowhemian Wrapping Co. believes gift-giving should feel personal, unexpected, and fun. Instead of generic patterns and predictable seasonal designs, the brand combines:
Bowhemian Wrapping Co. believes gift-giving should feel personal, unexpected, and fun. Instead of generic patterns and predictable seasonal designs, the brand combines:
Whimsy + Color + Pattern + Personality
Whimsy + Color + Pattern + Personality
BRAND PERSONALITY
Whimsical Unexpected details and playful patterns.
Eclectic A mix of colors, textures, styles and visual influences.
Expressive The wrapping paper says something before the gift is opened.
Joyful The experience should feel like discovering something fun.
VISUAL IDENTITY
A Collected Look
A Collected Look
The visual identity blends a bohemian-inspired aesthetic with playful contemporary graphics, creating a look that feels curated rather than overly polished.
Company Logo
Typography and color palette
Applied logo as pattern
PATTERN & PRODCUT DESIGN
Designed to Be Part of the Gift
Designed to Be Part of the Gift
The wrapping paper collection was designed to feel more like surface patter art than traditioinal gift wrap. Each design brings its own personality while still feeling connected to the overall brand.
Celebration
Celebration
Color pattern inspired by Pantone.
Pinapples
Pinapples
A vibrant tropical celebration.
The Disco
The Disco
A bold and unexpected favorite.
Sari Dreams
Sari Dreams
Dainty elegance inspired by South Asian fashion.
E-COMMERCE EXPERIENEC
The Online Shop
The Online Shop
The website was designed to make discovery feel as enjoyable as the products themselves - with bold imagery, easy navigation and a seamless shopping experience across all devices.
The website was designed to make discovery feel as enjoyable as the products themselves - with bold imagery, easy navigation and a seamless shopping experience across all devices.
Key Features
Key Features
✓ Product galleries with lifestyle imagery
✓ Intuitive category navigation
✓ Clear product details and pricing
✓ Mobile-responsive design
✓ Consistent brand experience
Page updated
Google Sites
Report abuse