Automotive Noise, Vibration & Harshness (NVH) Materials Market size was valued at USD 7.5 Billion in 2022 and is projected to reach USD 12.0 Billion by 2030, growing at a CAGR of 7.2% from 2024 to 2030.
The North America Automotive Noise, Vibration & Harshness (NVH) Materials Market has experienced significant growth due to increasing consumer demand for enhanced driving comfort, quieter cabins, and improved vehicle performance. Noise, vibration, and harshness (NVH) have become critical aspects of vehicle development, as they directly impact the overall driving experience. Automotive manufacturers are under increasing pressure to reduce unwanted noises while maintaining vehicle performance, safety, and cost-effectiveness. This report provides a detailed description of the North America NVH Materials Market segmented by application, focusing on key components such as hood, trunk, chassis, and other subsegments.
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Hood: The hood segment in the NVH materials market plays a significant role in controlling noise and vibration from the engine compartment, where the engine and mechanical components generate high levels of noise. Materials used in the hood are selected for their ability to absorb and dampen sound waves to improve the overall cabin experience. Common materials used for NVH reduction in the hood include rubber, acoustic foams, and composite materials, which help to reduce engine noise while enhancing the structural integrity of the vehicle. The choice of materials ensures that the vehicle’s noise emissions are minimized while maintaining performance and durability under extreme conditions.Additionally, as automotive manufacturers focus on making their vehicles quieter and more energy-efficient, hood designs are also evolving to accommodate advanced NVH materials. These innovations not only aid in sound absorption but also enhance thermal and acoustic insulation. The increasing adoption of electric vehicles (EVs) in North America, which tend to be quieter than internal combustion engine (ICE) vehicles, has further fueled demand for materials that reduce high-frequency noise generated from the engine compartment, driving growth in this segment. As a result, the market for NVH materials in the hood application is expected to continue expanding as consumers increasingly prioritize a comfortable, noise-free driving experience.
Trunk: The trunk segment within the NVH materials market focuses on reducing noise emanating from the rear of the vehicle, where road noise, mechanical vibrations, and external sounds can impact passenger comfort. Trunk areas are often exposed to substantial external noise, and to combat this, automakers utilize a range of NVH materials such as sound-deadening foams, rubber seals, and vibration-damping composites. These materials are strategically integrated into the trunk structure to isolate the cabin from undesirable noise sources and minimize vibration transmission from the rear compartment.The development of advanced NVH solutions for the trunk is driven by consumer demand for a quieter ride and enhanced acoustic comfort. Manufacturers are increasingly adopting multi-layered sound insulation systems that combine lightweight materials with high acoustic performance. This trend is particularly relevant in North America, where consumers expect premium driving experiences in both traditional and electric vehicles. Moreover, the trunk segment benefits from innovations in material science, which have led to the development of lightweight, yet highly effective NVH solutions that do not compromise the vehicle’s overall weight or fuel efficiency. As a result, the trunk NVH materials market is expected to experience robust growth in the coming years, supported by advancements in material technology and changing consumer expectations.
Chassis: In the chassis segment of the NVH materials market, the focus is on reducing road and engine noise transmission, which can interfere with driving comfort and vehicle performance. Chassis components such as the frame, suspension, and axle play a vital role in noise and vibration control, and NVH materials used here are critical for reducing unwanted vibrations that occur while driving. The use of damping materials such as viscoelastic compounds, acoustic foams, and rubberized coatings helps to absorb shock and reduce the resonance of road vibrations. This enhances vehicle stability and overall driving quality, especially on uneven surfaces.The development of lightweight chassis materials has grown increasingly important, particularly in the context of electric vehicles (EVs) and hybrid vehicles. As automakers move toward lighter materials to improve fuel efficiency and reduce emissions, the need for NVH materials that can still provide effective vibration damping and noise reduction becomes more crucial. In addition to noise and vibration control, these materials also serve to improve the structural integrity of the chassis and enhance overall safety features. Consequently, the chassis NVH materials market is poised for growth, driven by the ongoing shift toward vehicle lightweighting and the need for advanced NVH solutions to meet consumer demands for comfort and noise-free driving experiences.
Other Applications: The "Other" application segment in the North America NVH materials market encompasses a wide range of automotive components beyond the hood, trunk, and chassis. This includes areas such as doors, floor pans, roofs, and engine compartments, which all require specialized NVH solutions to optimize vehicle comfort. The materials used in these applications are designed to address specific challenges, such as reducing wind and road noise, controlling engine vibrations, and providing effective insulation. For example, materials like polyurethane foams, fiberglass, and felt are commonly used to absorb noise, dampen vibrations, and prevent harshness from affecting the driving experience.As the demand for more sustainable and quieter vehicles grows, automakers are increasingly turning to eco-friendly and lightweight NVH materials to meet regulatory standards and consumer expectations. Furthermore, the increasing adoption of advanced technologies such as autonomous vehicles and electric powertrains will continue to drive innovation in the NVH materials used across these various automotive components. The “Other” applications segment is expected to grow as new materials and technologies emerge to enhance the overall acoustic performance of vehicles, making it a key area of opportunity in the North American NVH materials market.
Key Trends and Opportunities: One of the key trends in the North American automotive NVH materials market is the increasing demand for lightweight and eco-friendly materials. As automotive manufacturers focus on reducing vehicle weight to improve fuel efficiency and meet stringent emissions regulations, there is a growing emphasis on materials that not only reduce NVH but are also environmentally friendly. Additionally, advancements in electric vehicle technology have created new opportunities for NVH material manufacturers, as EVs are generally quieter than internal combustion engine (ICE) vehicles and require specialized materials to optimize acoustics.Another key opportunity is the development of advanced composite materials that provide superior NVH performance while maintaining a low weight. These materials are expected to play a crucial role in meeting both consumer expectations for a quieter ride and the need for reduced vehicle weight to enhance efficiency. As the automotive industry continues to innovate, there will also be a greater focus on integrating NVH materials with new technologies, such as active noise cancellation systems, to further enhance driving comfort. The increasing trend toward autonomous vehicles will also likely drive demand for more sophisticated NVH solutions, creating further opportunities for growth in the market.
Frequently Asked Questions (FAQs)
1. What is the purpose of NVH materials in vehicles?
NVH materials are used to reduce noise, vibration, and harshness inside a vehicle, enhancing overall driving comfort.
2. Which automotive components require NVH materials?
NVH materials are commonly used in components such as the hood, trunk, chassis, doors, roofs, and floor pans.
3. What types of materials are commonly used for NVH reduction?
Common NVH materials include acoustic foams, rubber seals, vibration-damping composites, and sound-deadening fabrics.
4. Why is there an increasing demand for NVH materials in the North American automotive market?
Consumers demand quieter, more comfortable driving experiences, which has led to a greater focus on NVH reduction in vehicles.
5. How do electric vehicles (EVs) impact the NVH materials market?
EVs are quieter than traditional vehicles, creating a greater need for specialized NVH materials to control high-frequency noise from the engine and other components.
6. What are the key trends in the North American NVH materials market?
The key trends include the demand for lightweight, eco-friendly materials, and innovations in composite materials for improved NVH performance.
7. How do NVH materials contribute to vehicle safety?
By reducing vibrations and controlling noise, NVH materials help improve vehicle stability, handling, and driver comfort, which can indirectly contribute to safety.
8. What role do advanced composites play in NVH materials?
Advanced composites provide superior noise reduction and vibration damping while being lightweight, making them ideal for automotive applications.
9. How are NVH materials integrated into a vehicle?
NVH materials are integrated into various vehicle components such as the hood, chassis, trunk, and floor panels to reduce sound transmission and vibrations.
10. What is the future outlook for the NVH materials market in North America?
The market is expected to grow due to the increasing demand for quieter, more energy-efficient vehicles and advancements in material technology.
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Top Automotive Noise, Vibration & Harshness (NVH) Materials Market Companies
NIHON TOKUSHU TORYO
3MCollision
Megasorber
STP
Henkel
Nitto Denko Corp
Second Skin Audio
FatMat Sound Control
HushMat
Soundproof Cow
GT Sound Control
Wolverine Advanced Materials
Silent Coat
JiQing TengDa
Daneng
Beijing Pingjing
JAWS
Quier Doctor
DAOBO
Shenzhen Baolise
Beijing Shengmai
Market Size & Growth
Strong market growth driven by innovation, demand, and investment.
USA leads, followed by Canada and Mexico.
Key Drivers
High consumer demand and purchasing power.
Technological advancements and digital transformation.
Government regulations and sustainability trends.
Challenges
Market saturation in mature industries.
Supply chain disruptions and geopolitical risks.
Competitive pricing pressures.
Industry Trends
Rise of e-commerce and digital platforms.
Increased focus on sustainability and ESG initiatives.
Growth in automation and AI adoption.
Competitive Landscape
Dominance of global and regional players.
Mergers, acquisitions, and strategic partnerships shaping the market.
Strong investment in R&D and innovation.
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