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Workshops
November 25-27, Salinas, Ecuador ONLINE
TechDiComM 2021 - Technological Strategies on Digital Communication and Marketing
This workshop calls for research revolving around digital marketing and related technologies field. Papers at the intersection of these two domains are especially welcome and we incentivize authors to take the overarching conference theme of technology in consideration in their submissions.
We aim at bringing together scholars interested in the ever-evolving dynamics of the digital world and their impact in marketing and branding theories and practices. An up-to-date knowledge on digital marketing and technologies is essential to tackle the broader challenges that come together with connectivity, globalization, and the increasing use of technology in the management of organizations and in the markets.
Papers from marketing and other management areas are welcome. There are no paradigmatic or methodological preferences but papers should meaningfully advance current knowledge.
IMPORTANT DATES
Deadline for paper submission
July 31, 2021
Author Notification of Acceptance
August 8, 15, 2021
Submission deadline for the final version of the Papers
August 10, 18, 2021
Conference registration deadline
November, 25-27, 2021
Conference
TOPICS
List of topics of interest, but are not limited to the following:
Data & Insights: Using and acting over data
Social Media Marketing
Digital Transformation & Innovation
Content & Digital brand strategy
Digital Experience & eCommerce Strategy
The new communication speech paradigm
Chatbot and automatization – case studies and best practices
Digital Marketing Research
Digital Content Marketing
Search Engine Optimization Strategies
Social Network Sites
Digital Influencers
Digital Consumers and eWOM
Branding in the Digital Age
Luxury Brands' Online Strategies
E-commerce Branding
Tourism Online Strategies
Other topics converging with the workshop theme
ORGANIZING COMMITTEE
Filipe Mota Pinto,
Micaela Esteves
Angela Pereira
Polytechnic Institute of Leiria, Portugal
SUBMISSIONS
Authors must submit an original paper that has not previously been published. All contributions in English must have 12 to 15 pages, and follow the Springer template.
All papers should be d submitted electronically on the link to EasyChair submission system. The first anonymous version must be submitted in PDF.
Note: To submit a paper you need to have an EasyChair account. Follow the link Signup to create EasyChair account, if needed.
PROGRAM COMMITTEE (N/C)
Adeolu Dairo, Pécsi Tudományegyetem, Hungary
Angel Torres Toukoumidis, Universidad Politécnica Salesiana, Ecuador
Eglė aičiukynaitė, Kaunas University of Technology, Lithuania
Francisco Collado Campaña, Universidad de Málaga, Spain
Filipe Mota Pinto, Polytechnic Institute of Leiria, Portugal
Isabel Pedrosa, Coimbra Business School - ISCAC-IPC, Portugal
Ingars Eriņš, Riga Technical University, Latvia
Jorge Cruz, Pontificia Universidad Católica del Ecuador, Ecuador
Pedro Gago, Polytechnic Institute of Leiria, Portugal
Pedro Oliveira, Instituto Politécnico de Bragança, Portugal
Ricardo Correia, Instituto Politécnico de Bragança, Portugal
Ricardo Godinho Bilro,ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Portugal
Sandra Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Portugal
Verónica Crespo-Pereira, A Coruña University, Spain
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