how to promote a discord server on reddit

Discord has become an incredibly popular platform for community building, gaming, and communication over the past several years. With its customizable servers, chat rooms, and voice channels, it's a perfect solution for everything from managing clans in video games to running online book clubs. Given its versatility and accessibility, it's no surprise that many people are interested in promoting their Discord communities on other platforms, such as Reddit.

In this article, we'll explore the strategies and best practices for promoting your Discord server on Reddit, the popular social news aggregation website. We'll cover everything from finding the right subreddits to post on to creating engaging and convincing posts that will attract new members to your community.

Step 1: Find Relevant Subreddits

The first step in promoting your Discord server on Reddit is to identify the subreddits that are most relevant to your community and target audience. This means looking for subreddits that are focused on the same topics, interests, and themes as your Discord community.

For example, if your Discord community is centered around a particular video game, you should look for subreddits related to that game. Similarly, if you're running a book club, you might want to seek out subreddits related to reading, literature, or specific genres.

To find relevant subreddits, use Reddit's search function and type in keywords related to your community. You can also use external tools like Redditlist, which allows you to search for subreddits by category, subscriber count, and other factors.

Step 2: Read the Rules

Before you post anything about your Discord server on a subreddit, make sure you read through the subreddit's rules and guidelines. Each subreddit has its own specific set of rules, and violating them can result in your post being removed or even being banned from the subreddit.

Make sure to pay attention to rules related to self-promotion, as many subreddits have strict guidelines about how and when you can promote your own content. Some subreddits may only allow promotion on certain days or in specific threads, while others might require you to have a certain level of engagement within the community before promoting your own content.

Step 3: Create an Engaging Title

Once you've found a relevant subreddit and read through the rules, it's time to start creating your post. The first thing to focus on is your title, as this is the first thing people will see when scrolling through the subreddit.

Your title should be concise and attention-grabbing, as a boring or generic title will likely get ignored. Be specific about what your Discord community is about, and highlight any unique or interesting aspects that make it stand out.

For example, instead of "Join my Discord server for gamers," try "Looking for a tight-knit community of gamers? Check out our Discord server with custom channels and weekly game nights!"

Step 4: Provide a Brief Description

In addition to your title, you'll want to provide a brief but informative description of your Discord community. This should give people a sense of what the community is all about, and why they should join.

Keep in mind that you don't want to give away everything about your Discord community in the post - you want to provide just enough information to entice people to click through and join. Focus on the unique benefits or features of your community, and try to create a sense of excitement or anticipation.

Step 5: Include Important Details

In addition to your title and description, you'll want to include some important details about your Discord community in your Reddit post. This might include:

- The Discord server name

- The Discord server link (make sure to use a link shortener like bit.ly to keep things tidy)

- The rules and guidelines for your Discord community

- The expected behavior and attitude for members

- Any upcoming events or activities

Make sure to format these details in a clear and easy-to-read way, and consider adding some eye-catching icons or images to help break up the text.

Step 6: Engage with Comments

Once you've posted your Discord server promotion on a relevant subreddit, it's important to engage with any comments or questions that come up. This shows that you're an active member of the community, and it can help build trust and credibility with potential new members.

When responding to comments, make sure to be friendly, informative, and transparent. Avoid coming across as spammy or overly promotional, and instead focus on providing value and answering questions. This can help create a positive impression of your community, and encourage people to check it out.

Step 7: Use Reddit Ads

If you're looking to take things to the next level, consider running targeted Reddit ads to promote your Discord community. Reddit ads allow you to reach a highly targeted audience based on demographics, interests, and behaviors. This can help you connect with people who are likely to be interested in your Discord community, and drive more traffic to your server.

When creating Reddit ads for your Discord community, make sure to follow best practices for ad creatives and targeting. Use eye-catching visuals and compelling copy to grab attention, and make sure you're targeting the right subreddits and user segments.

Final Thoughts

Promoting your Discord community on Reddit can be a highly effective way to attract new members and build a thriving online community. By following the tips and best practices outlined in this article, you can create engaging and effective posts that resonate with potential new members, and drive more traffic to your server. With persistence and focus, you can create a vibrant and engaged community on Discord that provides value and connection to people around the world.