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Course Outlines
MKT470[Course_Outline][FINAL] Spring 2025.pdf470 guide.docxRecommended Books: Malhotra, N. K. (2020). Marketing research: an applied prientation. pearson.
Lecture Module 1-5
Nekmahmud_Argon MR6e_01.pptNekmahmud_Argon MR6e_02.pptNekmahmud_Argon MR6e_03.pptxNekmahmud_Argon Chapter- MR6e_04.pptNekmahmud_Argon _Chapter_MR6e_05.pptLecture Newspaper VS Research paper copy.pptxVariables and Items .pptxModule Chapter 6-10
Malhotra_MR6e_06.pptMalhotra_MR6e_07.pptMalhotra_MR6e_08.pptMalhotra_MR6e_09.pptMalhotra_MR6e_10.pptModule Chapter 11-16
Malhotra_MR6e_11.pptMalhotra_MR6e_16.pptModule-Technical (Statistical Analysis -SPSS), Literature Review
_CORRELATION_REGRESSION_THIS_ONE_.pptDraft of Session-PLS-SEM by Nekmahmud_MNE.pptxLiterature Review.pptxInvited Talk by DR Argon for Faculty, Diffrent University in Europe.pptxData Sets for SPSS Analysis and other Materials
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