Short Biography 

Scopus h-Index: 15 ; Google Scholar Citations: 2845

Dr. Nekmahmud Argon is an Assistant Professor of Marketing at NSU with expertise in 1) Environmental Marketing and Consumer Psychology 2) Sustainable & Mindful Consumption in Tourism. He was awarded his PhD with the highest distinction (Summa cum laude) from the Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences (MATE), Budapest, Hungary. He also completed the Doctoral Winter School at the University of Szczecin, Poland, funded by the European Union. Prior to joining NSU, he served as a Casual Lecturer and Researcher at the Institute of Agricultural and Food Economics, MATE, Budapest. Before entering academia, he completed his MBA and BBA in Marketing, graduating with first-class distinction and ranking first in his cohort. His awards include recognition among the Global Top 2% Scientists (2025), Hungarys' Stipendium Hungaricum PhD Scholarship, Dissertation Scholarship, EU and UNESCO-funded Research and Teaching Training, and Chinese Academy of Sciences (CAS) Belt and Road Master’s Research Fellowship.

His research has published in top-tier listed by ABDC-A* and A ranked journals with high-impact factors, such as Tourism Management Prospective, Technological Forecasting and Social Change, Sustainable Production and Consumption, Tourism Analysis, etc. He also published 8 book chapters in SpringerNature, Routledge, Taylor & Francis, Springer Emerald Publishing. He is a Handling and Editorial Board member of Humanities and Social Sciences Communications, Nature, Q1 (Impact Factor: 3.7), and an article editor for SAGE Open Journal. He is a regular reviewer for top-tier A* and A ranked journals.

Dr. Nekmahmud Argon has presented his research at leading academic conferences (EMAC, AMA, World Science Forum) across Spain, UK, Hungary, Poland, Prauge and Bangladesh. He travelled to more than 26 countries, such as Germany, Netherlands, France, Denmark, Belgium, Spain, Poland, Sweden, Malta, Austria, Croatia, Portugal, India, etc.

Dr. Nekmahmud Argon's research aligns with SDGs 12 &13                         

Dr. Nekmahmud Argon's research makes significant contributions to SDGs. For more details, visit his Scopus profile: https://www.scopus.com/authid/detail.uri?authorId=57208499270

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