Users access the AR features of their Pinfinity pin by downloading the free AR app. The app is available for both iOS and Android. The process could not be much more simply; remove your pin from the packaging and off the backer card, then open the app and place the pin in the viewframe of your device - scanning will occur automatically. Watch as your pin comes to life.

Each of the pins I tried has a different twist. The Pinfinity logo pin activated an animated company info with link buttons to their site and email. The space shuttle pin began with displaying an AR model of the pin accompanied by audio of mission control communicating with the crew of space shuttle Atlantis. By clicking learn more, the app displays labels marking different parts of the shuttle, progressing into a list of metrics to include dimensions, weight, and minimum ground clearances.

The Dungeon & Dragons pin activates an AR animation of a dragon, then a skull, rising above a multi-sided die. This is followed by revolving text reading Tap the graphics to unlock DLC. Touching one of the six images leads to the D&D Official Roleplaying Soundtrack "Midnight Syndicate" on Spotify, a selfie photo frame, or non-AR illustrations. Finally, the My Little Pony pin, featuring the character Rarity. This pin activates an AR model of Rarity as she dances to the MLP theme song. Once the dancing subsides, users can choose to view one of three wallpapers or open a selfie frame to snap a quick pic.