# Modiva Privacy Policy
Last updated: July 16, 2026
Contact: support.modiva@gmail.com
## 1. Overview
Modiva is a fashion and wardrobe app that helps users organize clothing, receive outfit recommendations, use AI-assisted styling and virtual try-on features, and list second-hand clothing items in a user-to-user marketplace.
This Privacy Policy explains what data Modiva collects, how we use it, how we share it, and how users can manage or delete their data.
## 2. Data We Collect
We collect data that users provide directly, data generated while using the app, and limited technical data needed to run the service.
### Account data
When you create an account, we process your email address and authentication identifier. Passwords are handled by our authentication provider in encrypted or hashed form. We do not see your password.
### Wardrobe and styling data
You may upload or take photos of clothing items and add item details such as category, color, material, pattern, size, condition, status, and notes. The app may generate style metadata, such as item category, visual description, colors, materials, patterns, suitability for outfits, and virtual try-on readiness.
You may also provide style preferences, quiz answers, feedback on recommendations, wear history, wishlist items, packing/capsule preferences, and similar wardrobe-related information.
### Photos and AI inputs
If you use AI features, virtual try-on, outfit checks, or item scanning, the photos and related prompts needed for that feature may be processed by Modiva's backend and AI service providers to generate the requested result.
This can include clothing photos, marketplace item photos, and photos you choose to use for try-on. These features are optional.
### Marketplace data
If you use the marketplace, we process listing data such as item photos, title, description, price, category, condition, color, city and country, favorites, reports, seller rating information, and messages exchanged with other users.
Marketplace listings may be visible to other users. Chat messages are visible to the participants in the conversation.
### Approximate location
When creating a marketplace listing, the app may request location permission to suggest your city and country. You can choose not to grant permission and enter the location manually. Modiva does not use background location tracking.
### Usage and subscription data
We process usage counters for AI features, subscription or plan status, manual premium grants for testers or support, cancellation state, and related entitlement data.
If paid subscriptions or purchases are enabled, payment is processed by the applicable app store, such as Google Play or Apple's App Store. Modiva does not receive full card details.
### Notifications and device data
If you enable push notifications, we process push notification tokens and notification preferences. We may also process limited technical data needed to deliver notifications and operate the app.
### Support and moderation data
If you contact support or report content, we process the information you submit, including message content, report reasons, relevant item or user identifiers, and app version where applicable.
## 3. How We Use Data
We use data to:
- provide account, wardrobe, recommendation, virtual try-on, AI stylist, marketplace, chat, notification, and support features;
- store and sync user-created content;
- generate AI-assisted item metadata, outfit suggestions, styling advice, and try-on outputs;
- personalize recommendations based on wardrobe items, preferences, feedback, and wear history;
- enforce feature usage limits and subscription entitlements;
- moderate marketplace content, investigate reports, prevent abuse, and protect users;
- respond to support requests;
- maintain, debug, and improve the app;
- comply with legal obligations.
## 4. AI Processing
Modiva uses server-side functions to process AI requests. When you use AI features, relevant photos, wardrobe information, item metadata, and prompts may be sent to AI service providers, such as Google Gemini, only to provide the feature you requested.
AI-generated outputs are approximate and may be inaccurate. Virtual try-on images are computer-generated illustrations and may differ from the real fit, appearance, color, or condition of an item.
We do not sell your photos or personal data. We do not use user content for advertising. We do not intentionally use user content to train Modiva-owned AI models.
## 5. Sharing With Service Providers
We share data only where needed to operate Modiva, provide requested features, comply with law, or protect users. Service providers may include:
- Supabase, for authentication, database, storage, serverless functions, and backend infrastructure;
- Google and Firebase, for app configuration, push-related infrastructure, AI processing where applicable, and platform services;
- Expo, for app services such as push notification delivery;
- Google Play and Apple, for app distribution, purchases, subscriptions, refunds, and store review processes where applicable;
- AI service providers, for AI-assisted scanning, styling, outfit checks, and virtual try-on features;
- legal, security, or compliance providers where necessary.
We may disclose data if required by law, legal process, or to protect the rights, safety, and security of users, Modiva, or others.
## 6. Marketplace Visibility
When you publish a marketplace listing, the listing photos, title, description, price, condition, city and country, and seller profile details may be visible to other users.
Do not include personal information in public listings or messages unless you are comfortable sharing it with the other user. Modiva is a platform that connects users and is not a party to user-to-user transactions.
## 7. Data Retention
We keep account data while your account is active. Some data may be kept for a limited time after deletion when necessary for security, fraud prevention, legal compliance, backup integrity, or dispute handling.
Marketplace conversations may be retained in redacted form when one participant deletes their account so that the other participant's conversation history remains understandable. In that case, the deleted user's sender identifier is removed and message content is replaced with a deletion notice.
## 8. Account and Data Deletion
You can delete your Modiva account in the app from the Profile area by using the account deletion option and confirming with your password.
If you cannot access the app, you can request account deletion by emailing support.modiva@gmail.com from the email address associated with your Modiva account.
When an account is deleted, Modiva deletes or removes access to the user's profile, wardrobe items, uploaded wardrobe and marketplace images, marketplace listings, favorites, support messages, push tokens, usage records, feedback records, and related account data, subject to the retention limits described above.
See the public account deletion page for more details.
## 9. Security
We use reasonable technical and organizational safeguards to protect user data. Data is transmitted using encrypted connections where supported by service providers. Access to backend data is restricted by authentication, authorization rules, and service-level controls.
No method of storage or transmission is completely secure, and we cannot guarantee absolute security.
## 10. Your Rights
Depending on your location, including if you are in the European Economic Area, you may have rights to access, correct, delete, restrict, object to, or receive a copy of your personal data.
You can manage much of your data directly in the app. For other privacy requests, contact support.modiva@gmail.com.
## 11. Children
Modiva is not intended for children under 16. If you believe a child has provided personal data to Modiva, contact us so we can review and remove the data where required.
## 12. Changes
We may update this Privacy Policy from time to time. If changes are material, we will provide notice in the app or through another appropriate method. Continued use of Modiva after changes means the updated policy applies.
## 13. Contact
For privacy questions, account deletion requests, or data rights requests, contact:
support.modiva@gmail.com