Previous Work

This is one of the my final projects of my undergrad as a Sport Management Major. I worked with a group of 4 other students coming up with ways to increase youth sport participation and physical activity. Our research focused on middle school aged adolescents. We also worked closely with Beyond Sports which is an organization that specializes in this field throughout the Triad area of NC. 

This was an assignment I worked on with 2 other students during my Strategic Management of Sport Organizations class. We did research to come up with a plan to enhance NHL viewership and overall fandom. We used data from SBRnet to back our findings and recommendations. 

This was a project I worked on where my group was tasked with rebranding High Point University. We had to come up with a marketing campaign, a PR campaign, and write a press release. It had new colors, a new logo,  and social social media post ideas. 

This is a project that I worked on during my sport marketing class in undergrad. We were given an assignment to choose a sport related organization and create a new strategic marketing plan for them. I decided to choose the New York Jets and work on creating goals, objectives, stategies, and tactics for them.