I grew up knowing the value of learning—and never really stopped. Back in 2008–2009, I earned my Bachelor of Social Science from the National University of Bangladesh. But that was just the start.

Curious to do more, I trained under senior experts from the Netherlands (PUM) in Concept Development. That’s where I dove deep into idea generation, typography, branding, and infographics—turning rough thoughts into polished campaigns. Later, at New Horizon CLC in Dhaka, I mastered Adobe Photoshop, Illustrator, and InDesign to bring those ideas to life.

Language has always been my bridge. I’m a native Bangla speaker, fluent in English (C1), and conversational in Hindi and Urdu (B1), which helps me connect across cultures.

I’m no stranger to software: Adobe Creative Suite (Illustrator, Photoshop, InDesign, Animate, Premiere), Google Sketchup, and Microsoft 365 tools are part of my daily toolkit.

Over time, I’ve worn many hats—event coordinator, campaign planner, concept developer, designer. I love transforming ideas into powerful visuals and stories, whether that’s through layout design, infographics, or audiovisual production.

Content is another craft I’ve honed: SEO, scripts, articles, social media strategies, digital marketing—all aimed at real engagement. I know printing and publication production inside out, and I’ve planned branding campaigns that actually stick.

Photography, photo editing, market research, creative problem-solving—these are more than skills to me. They’re how I see the world and get things done.

I’m detail-focused, thrive under pressure, and adapt fast. Collaboration isn’t just part of my process—it’s my favorite part. In every project, I’m driven to raise the bar, push ideas further, and deliver work that actually matters.

The Story of a Brand Architect

Color Horizon
Senior Officer, Business Promotion & Communication | Dhaka, Bangladesh | 7 years

At Color Horizon, I was the bridge between bold ideas and measurable growth. I spent seven years identifying untapped markets and transforming client needs into tailored print and design solutions. My strategies helped grow our client portfolio by 20%, while my content creation efforts fueled a 25% rise in online inquiries. Every campaign was rooted in research, every design co-created with creatives, and every relationship built on listening—and delivering.

Drik Picture Library Ltd.
Senior Executive, Creative & Branding | Dhaka, Bangladesh | 5.2 years

At Drik, I learned the art of telling stories through visuals. I crafted branding that captured the soul of photography and the power of protest. Whether curating exhibitions that drew media attention or designing sleek campaigns that grew digital audiences, I translated vision into visibility. My website revamps and social media strategies didn’t just drive traffic—they reshaped perception. And behind every piece of creative? A quiet obsession with purpose, detail, and integrity.

ShoppersBD
Consultant – Promotion & Branding | Dhaka, Bangladesh | 2 years

E-commerce moves fast. At ShoppersBD, I kept pace by leading digital marketing initiatives that spiked traffic by 30% and drove sales up 20%. I launched campaigns with teeth—data-informed, creatively bold, and conversion-driven. From influencer partnerships to loyalty programs, my focus stayed fixed on growth. I built the brand’s digital playbook and ensured every ad, post, and promo told a cohesive story that customers could believe in.

Aspiration
Consultant – Creative & Communication | Toronto, Canada | Nov 2022 – Present

At Aspiration, I operate at the nexus of strategy and storytelling. My campaigns span continents, merging creative instinct with data precision. I’ve led global communication efforts, expanded reach, and built branding that resonates. Every initiative—whether a video, ad, or pitch deck—serves one purpose: move the needle and mean it. Remote, but never removed, I’ve helped position Aspiration as more than a brand—a movement.

Safari Homes, BuildWiseAI, MindCraft
Brand Strategist & Creative Associate | Milwaukee, USA | Oct 2024 – Present

Now, I build for the future. At the intersection of real estate, AI, and social innovation, I craft brands with purpose. My strategies helped define category leadership. My project designs fuse AI with human insight. Whether developing scalable frameworks or launching market-first campaigns, I connect ideas to execution—and execution to impact.

Fifteen Years. Countless Ideas. One Purpose: Impact Through Creativity.

Over 15 years in Bangladesh’s fast-evolving corporate world, I’ve worn many hats—operator, manager, designer, strategist. But at the heart of every role, I’ve been a creative problem-solver, shaping brand stories through design, messaging, and marketing.

From developing bold visual concepts to leading strategic campaigns, my work lives at the intersection of business logic and artistic intuition. Whether it’s crafting a logo that speaks volumes or launching content that drives growth, I bring relentless focus, adaptability, and a collaborative mindset to the table.

My passion lies in building brands people remember—and delivering results teams can measure. I thrive in uncertainty, think fast, and execute with care.

Now, I’m looking to channel all of that into a creative communication firm or mission-driven organization—where design drives value, storytelling moves people, and every idea has the power to scale.

Let’s build something unforgettable.