I hold a Bachelor of Social Science (B.S.S) degree from the National University of Bangladesh, which I acquired in 2008-2009. My dedication to continuous learning led me to pursue various training and courses that have significantly enriched my skill set. I completed the Concept Development program under the guidance of Netherlands senior experts from PUM, which equipped me with a profound understanding of idea generation, conceptual design, typography, infographics, branding, and promotional strategies. Furthermore, I honed my expertise in professional graphic design through a course at New Horizon CLC, Dhaka, where I mastered Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

My proficiency in languages is a testament to my commitment to effective communication. I am a native speaker of Bangla and have achieved a C1 level of proficiency in English. Additionally, I possess a B1 level of proficiency in both Hindi and Urdu, enabling me to engage with diverse audiences in various linguistic contexts.

Navigating the digital landscape is a seamless process for me, given my proficiency in a wide array of software tools. I am adept at leveraging the capabilities of Adobe Creative Suite, including Illustrator, Photoshop, InDesign, Lightroom, Animate, and Premiere, to bring creative visions to life. My skills extend to Google Sketchup and Microsoft 365 applications, encompassing Excel, PowerPoint, and Word, which I adeptly wield to streamline tasks and enhance project efficiency.

My professional journey has allowed me to cultivate a multifaceted skill set and specialize in a range of areas. I am adept at event coordination and campaign planning, ensuring seamless execution that resonates with target audiences. My forte lies in concept development and design, where I harness my creativity to craft compelling visual narratives. Through layout processing and visualization, I transform ideas into captivating presentations that leave a lasting impact. My proficiency in audiovisual production and editing empowers me to shape engaging multimedia content that captures attention.

In the realm of content, my abilities span SEO, script writing, and article crafting, enabling me to convey messages effectively across platforms. My experience in printing and publication production ensures the translation of concepts into tangible, high-quality materials. I excel in social media content development and management, implementing strategies that foster engagement and brand loyalty. My prowess in digital marketing operations and strategies has consistently yielded results, driving growth and visibility.

The realm of branding and promotion is another domain where I thrive, crafting strategies that resonate with audiences and elevate brand awareness. Photography and photo editing are passions that enable me to visually communicate stories with impact. Adept at market research and analysis, I glean insights to inform strategic decisions. My creative problem-solving skills come to the fore, allowing me to address challenges with innovative solutions. Team collaboration and leadership are natural strengths, as I foster synergy to drive collective success.

My meticulous attention to detail and accuracy ensures that my work consistently meets high standards. Thriving under pressure, I manage time efficiently, juggling multiple tasks while maintaining quality. My adaptability and flexibility shine in dynamic environments, where I embrace change as an opportunity for growth. My skill set is a culmination of diverse experiences, shaped by an unyielding commitment to excellence.

Incorporating these proficiencies and qualities, I am poised to make a substantial contribution to any forward-looking organization, driving innovation and success across various dimensions.

During my tenure as a Senior Officer in Business Promotion & Communication at Color Horizon in Dhaka, Bangladesh, I accumulated 7 years of valuable experience in developing and executing strategic plans to enhance the company's client base and drive revenue growth. My role encompassed identifying target markets through thorough market research, enabling us to tailor our offerings effectively to customer preferences. I played a pivotal role in fostering strong relationships with key clients, understanding their needs, and delivering tailored solutions for their design and printing requirements. Collaborating closely with the creative team, I contributed to innovative design concepts and maintained a commitment to delivering high-quality output. Through proactive networking and participation in industry events, I successfully expanded our client portfolio by 20%. Additionally, I managed the company's online presence, generating engaging content that fueled a 25% surge in online inquiries. By leveraging customer feedback mechanisms and conducting satisfaction surveys, I effectively improved client retention rates. My contributions extended to the development of new service offerings, ensuring alignment with market demands and customer preferences.

During my role as a Sr. Executive in Creative and Branding at Drik Picture Library Limited in Dhaka, Bangladesh, spanning 5.2 years, I spearheaded the development and execution of creative branding strategies that elevated the company's presence and reputation within the photography and art sector. I conceptualized and designed captivating marketing materials, resulting in heightened brand recognition and engagement. By collaborating closely with photographers, artists, and curators, I curated impactful exhibitions that resonated with a broader audience and garnered positive media attention. My adept management of social media marketing led to significant growth in followers, engagement, and website traffic. I meticulously maintained the company's website, ensuring a user-friendly interface optimized for search engines, leading to improved online visibility and organic traffic expansion. My commitment to staying ahead of industry trends was demonstrated through comprehensive market research and competitor analysis. Nurturing valuable relationships with clients, artists, and influencers, I fostered productive partnerships and collaborations. My leadership in organizing successful art events and workshops reinforced the company's standing as a preeminent platform for photography and art. Guided by branding guidelines, I ensured consistent messaging across communication channels, thus maintaining a cohesive and robust brand identity.


During my tenure as a Consultant specializing in Promotion and Branding at ShoppersBD, a prominent e-commerce platform in Dhaka, Bangladesh, I strategically developed and executed promotional strategies that elevated brand visibility and boosted customer engagement. My role encompassed spearheading digital marketing initiatives across various channels, resulting in a remarkable 30% increase in website traffic and a significant 20% surge in sales. Through thorough market research, I identified target audience preferences and trends, effectively tailoring our marketing efforts. Collaborating closely with the creative team, I played a pivotal role in designing visually captivating promotional materials and advertisements. My analytical approach was evident in tracking campaign performance via Google Analytics and social media analytics tools, which enabled me to optimize strategies for optimal impact. I successfully launched and managed influential marketing campaigns, driving brand awareness and generating substantial growth in social media followers. By cultivating partnerships with complementary brands and influencers, I unlocked cross-promotional opportunities, thereby expanding our customer base. I implemented customer loyalty programs and referral initiatives that contributed to higher customer retention rates and facilitated new customer acquisition. My commitment to customer satisfaction was demonstrated through diligent monitoring of feedback and reviews, promptly addressing any concerns. I played a crucial role in developing the company's brand guidelines, ensuring consistent messaging across all channels for a cohesive brand identity.

With over 15 years of experience in Bangladesh's corporate sector, I have honed my skills across diverse domains, encompassing business operations, management, and creative communication. My expertise spans graphic design, idea development, brand marketing, and content creation. I take pride in my track record of delivering exceptional outcomes, driven by my unwavering commitment, adaptability, and collaborative approach. Thriving in unpredictable environments, I seamlessly blend creativity with strategic thinking to achieve remarkable results.

My objective is to leverage my extensive skill set and proficiency in graphic design, idea development, brand marketing, and content production to contribute to the success of a creative communication firm or organization. Harnessing my talents in visual design, storytelling, and strategic planning, I strive to craft innovative solutions that captivate audiences and propel business expansion. Through my work, I aspire to make a significant impact and add value to the team and the organization as a whole. Fueled by a passion for innovation and an unwavering commitment to excellence, I am dedicated to delivering unparalleled quality.