Sourced vintage and estate jewelry through estate sales, vintage dealers, and second-hand markets
Assessed condition, materials, and repair needs for each piece
Restored, restrung, and repaired jewelry with an emphasis on longevity and wearability
Documented materials, measurements, and care considerations for accurate product listings
Developed the brand identity from the ground up, rooted in heritage, longevity, and personal storytelling
Designed logos, typography, color palette, and visual system
Established a consistent aesthetic across packaging, photography, and digital touchpoints
Created brand guidelines to ensure cohesion as the business grows
Designed and built the full e-commerce site using Wix Studio
Structured site navigation, collections, and product flows for clarity and ease of use
Designed custom layouts and templates to support storytelling and product discovery
Implemented site updates, content management, and ongoing optimizations
The project also reinforced my preference for learning through making. From restoration techniques to branding and web design, each part of the process informed the others. Balancing craft with systems thinking helped me see how small, intentional decisions — whether physical or digital — can extend an object’s life and deepen its meaning. This experience continues to influence how I approach design problems, especially those rooted in care, reuse, and long-term impact.