Anna Usacheva

Case 1, Columbus -> Odyssey Consulting Group

Before:

• Almost no contact with the media

• Occasional posts on social media

• The website is not SE-optimised, occasional inbound leads

• Only paid lead generation

• Corporate brand platform from the headquarters

After:

• Systematic work with media: publications in Tier 1 media, 1.2 annual reach (even after rebranding), and  the #2 brand per awareness without a budget

• Developed content calendar, x3 social media followers

• The website is in the top 10 for specific search requests

• Generated 100+ Microsoft webinar leads from non-paid sources

• Created a new brand platform for a separate company: positioning, naming, tone of voice

• ROMI increased by 10%

Case 2, Garage IT

Before:

• Social media profiles that do not sell themselves

• Plain copy for all posts

• Plain content plan developed for 1 month in advance

After:

• +5% in followers over 2 months due to revamped Instagram description and highlights

• +10% in CTR due to storytelling techniques in the content

• +20% in ERR due to optimized content strategies (situational content, diversification for segments of audience)