Gehtsoft USA - outsource IT development and product promotion
Head of Content
Developed and launched the first HR branding strategy, including a Medium blog and revamped job descriptions.
Created a comprehensive customer marketing strategy aligned with business goals; piloted and managed agile, data-driven campaigns (including LinkedIn Ads) to test new market approaches for the CIO/CTO audience.
Doubled the company's LinkedIn audience by managing content strategy and engagement
Garage IT - outsource IT development and product promotion
Head of Media Content
Executing content strategies for social media platforms, developing concepts, content plans, video scripts, storylines, and post texts; coordinating SMM activities, including post scheduling, task distribution among 2 design teams, content quality assurance, and ad-hoc performance analytics
Spearheaded content strategies for regional platforms (Instagram, Facebook, X, YouTube), resulting in a 10% increase in ERR
Successfully revamped the Instagram profile, implementing a new profile description and optimizing highlights, leading to a 5% increase in follower growth over 2 months
Developed compelling storytelling for promotional campaigns that received positive feedback, contributing to a 5% rise in CTR
Coordinated marketing initiatives that elevated the total reach to 12 million across markets in India, South Africa, and Nigeria
Oz Forensics - biometric cybersecurity SaaS
Fractional Head of Content
Developed marketing communications strategy for Oz Forensics:
Conducted competitor research in terms of media, social media presence, marketing communications effectiveness and brand voice,
created a marketing communications concept: proposed a new stage of the marketing funnel and an omnichannel approach to communication,
proposed a pool of media for collaboration, types of content to be created according to CJM stages, types of email chains to be developed and automated,
developed a KPI system for the brand's marketing communications.
The strategy was successfully defended with the owners of the company and accepted for implementation.
Odyssey Consulting Group (Columbus Russia) - IT integration for retail, industrial, and logistics companies
Head of B2B Brand and Content
Developing integrated marketing campaigns (SMM, PR, SEO, SEM, Email, content, webinar series, etc.); conducting marketing research: market analysis, competitors, audience, trends, and target industries development forecast; preparing expert materials and articles for media publication; participating in developing an annual strategy for the company's promotion based on CJM and in-depth market analytics
Developed a social media marketing plan that included a content calendar, posting schedule, and publication formats, resulting in x3 followers growth on social networks
Generated 100+ leads through Microsoft supported series of webinars about digital transformation on the basis of Microsoft solutions
Organized systematic work with the media that led to a total coverage increase of 1.2 million for the year and helped to achieve the #2 brand per awareness without a PR budget
Prepared optimized materials for SEO initiatives, propelling the company’s website into the top 10 search results
Generated 1,000 marketing leads each year, with a 5% conversion rate to opportunities
Optimized marketing budget, increasing ROMI by 10%
TalkBank - FinTech
Project marketer
Two team projects
1) CJM for top-3 telecommunication company in Russia: conducted surveys, in-depth interviews with clients, identified bottlenecks, and made recommendations for LTV, NPS, and average check growth;
2) TalkBank product development: conducted CustDev for 5 audience segments, identified unmet and unexpressed needs, and created hypotheses on products and their promotion.
Aggreko - energy generation on demand
Project marketer
• SMM, corporate blogging, management of PPC-campaign in Kazakhstan, Azerbaijan, and Turkey.
• Wrote and promoted articles to industrial media. One of the articles resulted in contractation (20+ mln RUB).
Severstal - steel producer
Marketer
• Ad-hoc and regular marketing analysis,
• Took part in strategy development (target markets, product promotion, product-market fit),
• Managed participation in 2 international exhibitions: chose events, prepared promo materials, controlled the stand building and work.
St. Petersburg State University of Economics
Master of Strategic Corporate Governance
St. Petersburg State University
Bachelor of International Relations
An Introduction to Consumer Neuroscience & Neuromarketing
Copenhagen Business School
The Strategy of Content Marketing
University of California
Textura
Copywriting by Larisa Parfentieva
Digital marketing
Higher School of Economics
Marketing analytics
Higher School of Economics
Research seminar Marketing Management: A Swiss Perspective
University of Bern
