Embedded Files
MBA elective | Georgetown McDonough | Spring 2027, Mod 3
Customer analytics turns customer data, from online transactions and app usage to loyalty programs and reviews, into evidence for marketing decisions: which customers to invest in, who is likely to leave, what to recommend, and what price to offer.
This hands-on course covers customer lifetime value, segmentation, choice prediction, product recommendations, and social media sentiment. No prior coding experience is needed: students work in Google Colab with AI-assisted tools and interactive dashboards, focusing on the managerial question rather than memorizing syntax. Through workshops, analysis of recent articles in the news, and group presentations, students learn to turn individual customer behavior into clear, actionable marketing strategy.
Google Sites
Report abuse