Anita Rao

Published/Accepted Papers

The Impact of Voluntary Labeling, with Raluca Ursu,

Marketing Science

Listen to NPR's Academic Minute here

Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior, with Jessica Fong and Tong Guo,

Journal of Marketing Research, 61(4), 2024

Listen to JMR's "How I Wrote This" podcast here, Read JMR's Scholarly Insights article here

Industry-funded Research and Bias in Food Science, 

Quantitative Marketing and Economics, 20, 2022

Deceptive Claims using Fake News Advertising: The Impact on Consumers, 

Journal of Marketing Research, November 2021

Read JMR's Scholarly Insights article here

Do Made in USA Claims Matter?, with Xinyao Kong, 

Marketing Science, 40(4), 2021

Value of Aggregators, with Selin Akca, 

Marketing Science, 39(5), 2020

Strategic Research and Development Investment Decisions in the Pharmaceutical Industry, 

Marketing Science, 39(3), 2020

Demand for “Healthy” Products: False Claims and FTC Regulation, with Emily Wang, 

Journal of Marketing Research, 54(6), 2017

Quality vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema, with Wes Hartmann, 

Quantitative Marketing and Economics, 13(2), 2015

Online Content Pricing: Purchase and Rental Markets, 

Marketing Science, 34(3), 2015

How do firms make money selling digital goods online?, with Lambrecht, A., A. Goldfarb, A. Bonatti, A. Ghose, D.G. Goldstein, R. Lewis, N. Sahni and S. Yao, 

Marketing Letters, 25(3), 2014

Working Papers

How Do Tax Policies Impact Health-Relevant Purchasing? Evidence from a Temporary Soda Tax, with Jaymo Kim and Oleg Urminsky

Social Media, Music Consumption and Cross-Platform Spillover Effects, with Mimansa Bairathi and Anja Lambrecht

Animal Welfare Labels and Consumer Demand, with Marco J.W. Kotschedoff and Max J. Pachali

Watch the VQMS 2024 presentation here

The Impact of “From” prices on the Purchase Funnel: Insights from Field Experiments at an Online Travel Marketplace, with Shrabastee Banerjee and Giorgos Zervas