Resume
Resume
+91-8088683060 | anirudha.srinivas08@gmail.com | Bengaluru, Karnataka, India | LinkedIn
Master of Business Administration (MBA) & Master of Marketing 2022 – 2024
University of Newcastle | Newcastle, Australia
Bachelor of Engineering in Computer Science 2013 – 2017
Jyothy Institute of Technology | Bengaluru, India
SKILLS & TOOLS
Marketing Automation & CRM: Eloqua (B2B Masters Certified), Salesforce Marketing Cloud (Account Engagement Certified), HubSpot, MAKE (Automation)
Analytics & Advertising: Adobe Analytics, Oracle Infinity, Google Analytics (Certified), Google Ads (Certified), Data Analysis
Digital Marketing: Digital Marketing, Campaign Management, Email Marketing, Content Marketing, Content Strategy, Copywriting, Audience Segmentation, A/B Testing, SEO, Product Marketing
Social Media & Content: Social Media Management, Content Creation, Instagram, WordPress
Creative & Design Tools: Canva, Figma, Adobe Creative Suite, HTML/CSS
Productivity & Office: Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Microsoft Office
Supported ERP staffing coordination for Oracle-related roles, including candidate tracking, submission workflows, and requirement alignment.
Created marketing assets including landing pages, social media content, and brochure materials to support brand visibility.
Collaborated with internal stakeholders to obtain approvals and align campaign direction.
Managed communication between recruiters and client requirements, helping maintain alignment throughout the recruitment process.
Supported digital marketing and operational activities during a short-term contract engagement.
Assisted with internal systems, data handling, and customer support processes across teams.
Adapted quickly to changing business requirements in a fast-paced environment.
Gained exposure to cross-functional operations while working alongside marketing, admin, and support teams.
Executed 25–30 end-to-end email marketing campaigns monthly using Eloqua, consistently achieving open rates of 22–25% against a B2B industry average of 20%
Managed simultaneous execution of 10+ campaigns across audiences of thousands to tens of thousands of registrants for major Oracle events
Drove a 14% increase in engagement for flagship events, Oracle Modern Cloud Day, Oracle Business Summit, Oracle Autonomous Database, through A/B testing and SEO optimisation
Analysed campaign performance using Adobe Analytics and Oracle Infinity to identify trends and continuously improve targeting strategies
Managed audience segmentation and targeting logic to deliver personalised campaign experiences at scale, performed QA and troubleshooting to ensure accuracy in deployment and tracking
Lululemon Omnichannel Marketing Job Simulation on Forage | Sydney, Australia (Online) September 2024
Accomplishments:
Completed a job simulation involving building a new digital and omnichannel marketing strategy product for Lululemon.
Created an integrated marketing plan and creative brief for Lululemon's newest at-home fitness platform, MIRROR, designed raise awareness of the product and core values relevant to Lululemon's position within communities.
Developed a concept for a new digital product or customer experience that Lululemon could implement within the technical athletic apparel space.
Reviewed the profiles of current Lululemon global ambassadors and create hypothetical profiles for local ambassadors to further Lululemon's new “Power of Three x 2 Growth Strategy”.
Calculated key marketing metrics based on data from a recent Lululemon ambassador campaign and communicated findings from the data to manager.
Sergeant at Arms and Treasurer | Ora*tors Toastmasters - Bengaluru, India January 2018 - June 2018
Led the seamless organisation of Toastmasters Club sessions, managing logistics for efficient meetings. Provided vital administrative support, maintaining precise attendance records. Fostered a positive and inclusive atmosphere by welcoming guests, introducing speakers, and overseeing meeting facilities.
Accomplishments:
Organizational Leadership & Event Management: Organised and managed club events, showcasing strong leadership and time management skills. Coordinated all logistics and ensured the smooth execution of club activities.
Stakeholder Engagement & Content Creation: Developed creative social media content and managed club communications, increasing engagement and visibility. Collaborated with club members and external vendors to create and distribute promotional materials.
Financial & Administrative Management: Managed financial records, budget planning, and reporting, demonstrating a keen eye for detail and a commitment to transparency and accuracy. Utilised Microsoft Excel to track expenditures and plan budgets effectively.
Generative AI for Digital Marketing – IBM (Coursera)
Google Ads Certification - March 27, 2025 | Google, Skillshop
Adobe Marketo Engage - March 03, 2025 | Adobe
Google Analytics Certification - February 10, 2025 | Google, Skillshop
Google Digital Marketing & E-commerce - February 09, 2025 | Coursera, Google
Google Certifications Repository: View all certifications
Salesforce Certified Marketing Cloud Account Engagement Specialist - November 14, 2024 | Credential ID: 5247303
HubSpot SEO-2 Certificate - 18 October 2024
HubSpot SEO Certificate - 13 October 2024
HubSpot Digital Marketing Certificate and Exam - 18 September 2024
Eloqua Essentials Expert - Oracle, May 2021
Eloqua B2B Masters Certification - Oracle, May 2020
Adobe Reports and Analytics Certification, LinkedIn Learning - 11 August 2020
Infinity Masters - Oracle, August 2020
Google Analytics Individual Qualification - Udemy, Completion ID: 57075669, August 2020
Digital Marketing Masterclass - Udemy, January 2022
Received 'Ora*Tor Star', as best officer in Toastmasters during Jan 18 – June 18 at Ora*Tors, Oracle, for my first term as an Officer.
Received the Award of Excellence as the Best Rookie for the quarter Q4FY18