Resume
Resume
+61-478900963 | anirudha.ms123@gmail.com | Newcastle, NSW | LinkedIn
Professional Skills: Digital Marketing Strategy | Analytics and Reporting | Web Metrics Analysis | Campaign Creation | Data Visualisations | Web Page Development | Mentoring
Technical Skills: Adobe Analytics | Oracle Infinity | JavaScript Implementation | Fiddler Tool | Responsive Web Design | HTML, CSS, JavaScript | Canva, Photoshop | iMovies
Soft Skills: Collaboration and Teamwork | Leadership | Time Management | Adaptability | Strategic Thinking | Attention to Detail
As a Digital Marketing Specialist, I led the creation and optimisation of high-impact event pages and data-driven marketing campaigns, leveraging advanced analytics tools to enhance user engagement and site performance. My efforts resulted in significant improvements in key performance indicators and overall user experience.
Accomplishments:
Website Development & Optimisation: Spearheaded the creation and optimisation of high-performing, user-friendly event pages for key Oracle events such as Oracle Open World. Applied web development and responsive design techniques, ensuring seamless user experiences across devices, resulting in increased user engagement and higher registration rates.
SEO/SEM Campaign Execution: Led the strategic execution of targeted marketing campaigns using SEO/SEM best practices, driving visibility and performance across Oracle's digital assets. Conducted technical SEO audits and managed SEM campaigns to optimise traffic and improve search engine rankings.
Design Audit & Content Management: Reviewed and approved all digital and design assets for marketing campaigns, ensuring alignment with Oracle’s brand guidelines. Managed content creation and updates for event pages and promotional websites, optimising the digital experience for both internal and external stakeholders.
Campaign Monitoring & Analytics: Utilised Adobe Analytics and Oracle Infinity to track marketing campaign performance. Created detailed performance reports that highlighted actionable insights, enabling data-driven improvements to campaign strategies and event page effectiveness.
Stakeholder Communication & Project Management: Collaborated with cross-functional teams, including product development, marketing, and sales, to ensure alignment of project goals and deadlines. Managed project timelines and ensured the delivery of high-quality digital assets for high-impact events, significantly enhancing customer engagement and satisfaction.
Cross-Functional Collaboration: Worked closely with external agencies and internal teams to troubleshoot design, content, and technical issues. Led cross-functional projects, ensuring on-time delivery and adherence to brand standards.
Administrative & Organisational Skills: Demonstrated excellent time management and organisational skills by overseeing logistics for Oracle events. Managed multiple tasks, ensuring timely delivery while maintaining high-quality standards across all initiatives.
Technical Skills: Proficient in HTML, CSS, JavaScript, and Adobe Creative Suite. Leveraged expertise in Google Analytics and Adobe Analytics for comprehensive digital campaign analysis and site performance monitoring.
Lululemon Omnichannel Marketing Job Simulation on Forage | Sydney, Australia (Online) September 2024
Accomplishments:
Completed a job simulation involving building a new digital and omnichannel marketing strategy product for Lululemon.
Created an integrated marketing plan and creative brief for Lululemon's newest at-home fitness platform, MIRROR, designed raise awareness of the product and core values relevant to Lululemon's position within communities.
Developed a concept for a new digital product or customer experience that Lululemon could implement within the technical athletic apparel space.
Reviewed the profiles of current Lululemon global ambassadors and create hypothetical profiles for local ambassadors to further Lululemon's new “Power of Three x 2 Growth Strategy”.
Calculated key marketing metrics based on data from a recent Lululemon ambassador campaign and communicated findings from the data to manager.
Sergeant at Arms and Treasurer | Ora*tors Toastmasters - Bengaluru, India January 2018 - June 2018
Led the seamless organisation of Toastmasters Club sessions, managing logistics for efficient meetings. Provided vital administrative support, maintaining precise attendance records. Fostered a positive and inclusive atmosphere by welcoming guests, introducing speakers, and overseeing meeting facilities.
Accomplishments:
Organizational Leadership & Event Management: Organised and managed club events, showcasing strong leadership and time management skills. Coordinated all logistics and ensured the smooth execution of club activities.
Stakeholder Engagement & Content Creation: Developed creative social media content and managed club communications, increasing engagement and visibility. Collaborated with club members and external vendors to create and distribute promotional materials.
Financial & Administrative Management: Managed financial records, budget planning, and reporting, demonstrating a keen eye for detail and a commitment to transparency and accuracy. Utilised Microsoft Excel to track expenditures and plan budgets effectively.
MBA/Master of Marketing candidate at the University of Newcastle, specializing in marketing and expected to complete by September 2024. Strong academic performance with a current GPA of 5.0, reflecting dedication to excellence in marketing studies.
Google Analytics Certification - February 10, 2025 | Google, Skillshop
Google Digital Marketing & E-commerce - February 09, 2025 | Coursera, Google
Google Certifications Repository: View all certifications
Salesforce Certified Marketing Cloud Account Engagement Specialist - November 14, 2024 | Credential ID: 5247303
HubSpot SEO-2 Certificate - 18 October 2024
HubSpot SEO Certificate - 13 October 2024
HubSpot Digital Marketing Certificate and Exam - 18 September 2024
Eloqua Essentials Expert - Oracle, May 2021
Eloqua B2B Masters Certification - Oracle, May 2020
Adobe Reports and Analytics Certification, LinkedIn Learning - 11 August 2020
Infinity Masters - Oracle, August 2020
Google Analytics Individual Qualification - Udemy, Completion ID: 57075669, August 2020
Digital Marketing Masterclass - Udemy, January 2022
Received 'Ora*Tor Star', as best officer in Toastmasters during Jan 18 – June 18 at Ora*Tors, Oracle, for my first term as an Officer.
Received the Award of Excellence as the Best Rookie for the quarter Q4FY18