About Me

I'm a Digital Marketing Specialist with experience spanning marketing automation, email marketing, campaign management, analytics, audience segmentation, web development, and marketing operations.

At Oracle, I worked on digital marketing campaigns and digital experiences for major events, combining marketing automation, analytics, web development, content management, and quality assurance. I executed and supported high-volume campaigns using Eloqua, worked with Adobe Analytics and Oracle Infinity, and contributed to event websites and digital experiences.

My experience also includes marketing operations and digital support at MyPlace by Advantage Air in Sydney, as well as marketing and business development consulting at Vantage Point Consulting in India.

I hold a Master's in Marketing from the University of Newcastle, Australia, and a Bachelor's degree in Computer Science Engineering. My background allows me to work comfortably across both the marketing and technical sides of digital projects.

• Email Marketing & Marketing Automation
  Executed 25–30 end-to-end email marketing campaigns monthly using Eloqua, achieving 22–25% open rates against a B2B industry average of 20%.

• Campaign Management
  Managed the simultaneous execution of 10+ campaigns targeting audiences ranging from thousands to tens of thousands of registrants for major Oracle events.

• Audience Segmentation & Personalisation
  Managed audience segmentation and targeting logic to support personalised campaign experiences at scale.

• Analytics & Optimisation
  Analysed campaign performance using Adobe Analytics and Oracle Infinity to identify trends and improve targeting strategies.

• A/B Testing & SEO
  Supported optimisation initiatives that contributed to a 14% increase in engagement for flagship Oracle events including Oracle Modern Cloud Day, Oracle Business Summit, and Oracle Autonomous Database.

• Web Development & Digital Experiences
  Developed and updated event pages using HTML, CSS, and JavaScript, while supporting content management, visual design, responsive layouts, and digital user experiences.

• Quality Assurance
  Performed QA, cross-browser testing, and troubleshooting to ensure accuracy in campaign deployment, tracking, and digital experiences.

Marketing Consultant (Marketing & Business Development)

Vantage Point Consulting | India | March 2026 – April 2026

• Supported ERP staffing coordination for Oracle-related roles, including candidate tracking, submission workflows, and requirement alignment.

• Created marketing assets including landing pages, social media content, and brochure materials to support brand visibility.

• Collaborated with internal stakeholders to obtain approvals and align campaign direction.

• Managed communication between recruiters and client requirements, helping maintain alignment throughout the recruitment process.

LEADERSHIP AND VOLUNTEER EXPERIENCE

Sergeant at Arms and Treasurer | Ora*tors Toastmasters | Bengaluru, India (January 2018 - June 2022)

Led the seamless organisation of Toastmasters Club sessions, managing logistics for efficient meetings. Provided vital administrative support, maintaining precise attendance records. Fostered a positive and inclusive atmosphere by welcoming guests, introducing speakers, and overseeing meeting facilities.

Skills and Area of Expertise 

Professional Skills: Digital Marketing Strategy | Analytics and Reporting | Web Metrics Analysis | Campaign Creation | Data Visualisations | Web Page Development

Technical Skills: Adobe Analytics | Oracle Infinity | Fiddler Tool | Responsive Web Design | HTML5, CSS3 | JavaScript | Canva | Photoshop | iMovies

Soft Skills: Collaboration and Teamwork | Leadership | Time Management | Adaptability | Strategic Thinking | Attention to Detail | Mentoring

Outside of work, I enjoy photography, travel, LEGO, gaming, and creative projects. I also enjoy exploring ways to combine technology and creativity through personal projects.