About ME :)

• Website Development & Optimisation: Spearheaded the creation and optimisation of high-performing, user-friendly event pages for key Oracle events such as Oracle Open World. Applied web development and responsive design techniques, ensuring seamless user experiences across devices, resulting in increased user engagement and higher registration rates.

• SEO/SEM Campaign Execution: Led the strategic execution of targeted marketing campaigns using SEO/SEM best practices, driving visibility and performance across Oracle's digital assets. Conducted technical SEO audits and managed SEM campaigns to optimise traffic and improve search engine rankings.

• Design Audit & Content Management: Reviewed and approved all digital and design assets for marketing campaigns, ensuring alignment with Oracle’s brand guidelines. Managed content creation and updates for event pages and promotional websites, optimising the digital experience for both internal and external stakeholders.

• Campaign Monitoring & Analytics: Utilised Adobe Analytics and Oracle Infinity to track marketing campaign performance. Created detailed performance reports that highlighted actionable insights, enabling data-driven improvements to campaign strategies and event page effectiveness.

• Stakeholder Communication & Project Management: Collaborated with cross-functional teams, including product development, marketing, and sales, to ensure alignment of project goals and deadlines. Managed project timelines and ensured the delivery of high-quality digital assets for high-impact events, significantly enhancing customer engagement and satisfaction.

• Cross-Functional Collaboration: Worked closely with external agencies and internal teams to troubleshoot design, content, and technical issues. Led cross-functional projects, ensuring on-time delivery and adherence to brand standards.

• Administrative & Organisational Skills: Demonstrated excellent time management and organisational skills by overseeing logistics for Oracle events. Managed multiple tasks, ensuring timely delivery while maintaining high-quality standards across all initiatives.

• Technical Skills: Proficient in HTML, CSS, JavaScript, and Adobe Creative Suite. Leveraged expertise in Google Analytics and Adobe Analytics for comprehensive digital campaign analysis and site performance monitoring.

• Organisational Leadership & Event Management: Organised and managed club events, showcasing strong leadership and time management skills. Coordinated all logistics and ensured the smooth execution of club activities.

• Stakeholder Engagement & Content Creation: Developed creative social media content and managed club communications, increasing engagement and visibility. Collaborated with club members and external vendors to create and distribute promotional materials.

• Financial & Administrative Management: Managed financial records, budget planning, and reporting, demonstrating a keen eye for detail and a commitment to transparency and accuracy. Utilised Microsoft Excel to track expenditures and plan budgets effectively.

Professional Skills: Digital Marketing Strategy | Analytics and Reporting | Web Metrics Analysis | Campaign Creation | Data Visualisations | Web Page Development

Technical Skills: Adobe Analytics | Oracle Infinity | JavaScript Implementation | Fiddler Tool | Responsive Web Design | HTML5, CSS3 | JavaScript | Canva | Photoshop | iMovies

Soft Skills: Collaboration and Teamwork | Leadership | Time Management | Adaptability | Strategic Thinking | Attention to Detail | Mentoring

Beyond my professional life, I am an avid traveler and have documented my adventures through travel vlogs. My passion for creativity extends to building with LEGO, where I plan to revive my YouTube channel to showcase a massive LEGO city project. This endeavor aims to contribute to the LEGO community and inspire others with my creativity and innovation.

EDUCATION