Are Exposure Bucks Worth It? Evidence from Instagram (with Daniel Goetz), r&r at Journal of Marketing Research.
AI Summary Overrepresents Fake Reviews: Evidence from Amazon (with Sihan Zhai)
Does Brand Equity Affect Perceived Drug Safety? (with Manuel Hermosilla and Hanu Tyagi)
Beyond awareness: a dual-level framework for targeted antimicrobial resistance communication (with F. Chen, J. Lei, A. Nagpal, F.C. Lu, and L. Lee)
Goodbye My Friends and Goodbye My Career: Evidence from the Movie Industry (with Xinlong Li), minor r&r at Management Science.
Consumer Responses to Favorite Product Removal: Evidence from Beverage Vending Machines (with Kohei Kawaguchi, Jia Liu, Yi Zhang)
Charitable Donation, Market Expansion and Market Presence: The Case of Walmart (with Strahil Lepoev and Mitsukuni Nishida), r&r at Journal of Business Ethics.
Consumer valuation of network convenience: Evidence from the banking industry (with Hui Wang and Xinyu Zhao), r&r at Journal of Money, Credit and Banking.
Complementarity of Information Products (with Ignatius Horstmann and Hyunwoo Lim).
Bayesian estimation of finite-horizon discrete choice dynamic programming models (with Masakazu Ishihara).
Some observations in the US prescription drug market after patent expiration during the 80s