Are Exposure Bucks Worth It? Evidence from Instagram (with Daniel Goetz)
Integrating Neuro-psychological Habit Research into Consumer Choice Models (with R. Webb, J. Fong, A. Mazar, J. Levine, A.S. Wellsjo, O. Natan, C. Zhao, P. Lally, S. de Wit, J. O’Doherty, R. Thomadsen, M. Osborne, P. Landry, M. Bouton, W. Wood, C. Camerer), under r&r at International Journal of Research in Marketing.
Goodbye My Friends and Goodbye My Career: Evidence from the Movie Industry (with Xinlong Li) under r&r at Management Science.
Consumer Responses to Favorite Product Removal: Evidence from Beverage Vending Machines (with Kohei Kawaguchi, Jia Liu, Yi Zhang)
Charitable Donation, Market Expansion and Market Presence: The Case of Walmart (with Strahil Lepoev and Mitsukuni Nishida)
Consumer valuation of network convenience: Evidence from the banking industry (with Hui Wang and Xinyu Zhao), under r&r at Journal of Money, Credit and Banking.
Complementarity of Information Products (with Ignatius Horstmann and Hyunwoo Lim).
Bayesian estimation of finite-horizon discrete choice dynamic programming models (with Masakazu Ishihara).
Some observations in the US prescription drug market after patent expiration during the 80s