Econometrics, Quantitative Marketing, Empirical Industrial Organization, Business Analytics, Prescription Drug and Health Care Industries, Entertainment Industries, Digital Platforms and AI
This podcast provides a summary of my research: https://podcast.scientificsense.net/924
Estimating Position and Social Influence Effects in Online Search (with Ata Jameei Osgouei, Brian Ratchford, Shervin S. Tehrani) forthcoming in Marketing Science. SSRN Version.
Integrating Neuro-psychological Habit Research into Consumer Choice Models (with R. Webb, J. Fong, A. Mazar, J. Levine, A.S. Wellsjo, O. Natan, C. Zhao, P. Lally, S. de Wit, J. O’Doherty, R. Thomadsen, M. Osborne, P. Landry, M. Bouton, W. Wood, C. Camerer), forthcoming in International Journal of Research in Marketing.
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents (with Yan Xu, Junhong Chu, Mandy Hu), Marketing Science, vol.44(3), pp.626-654, 2025.
Consumption Responses to an Unpopular Policy: Evidence from a Short-lived Soda Tax (with Daniel Goetz), Marketing Science, vol.43(6), pp.1204-1225, 2024. SSRN Version. INFORMS Press Release. JHU HUB.
A Heuristic Approach to Explore: The Value of Perfect Information (with Shervin S. Tehrani), Management Science, vol.70(5), pp.3200-3224, 2024. SSRN Version Online Appendices
Does Bad Medical News Reduce Preferences for Generic Drugs? (with Manuel Hermosilla), Journal of Marketing, vol.88(1), pp.160-178, 2024 (a special issue of Marketing in the Health Care Sector).
How Does a Firm Adapt in a Changing World? The Case of Prosper Marketplace (with Xinlong Li), Marketing Science, vol.43(3), pp.673-693, 2024. SSRN Version
Quantifying the Zero-Price Effect in the Field: Evidence from Swedish Prescription Drug Choices (with David Granlund, and David Sundström), Journal of the Association for Consumer Research, vol.7(2), pp.175-185, 2022. Online Appendix.
Complementarity of Information Products (with Ignatius Horstmann and Hyunwoo Lim), Review of Marketing Science, vol.19(1), pp.1-32, 2021. [Lead Article]
Identification and estimation of forward-looking behavior: The case of consumer stockpiling (with Matthew Osborne), Marketing Science, vol.39(4), pp.707-726, 2020. Finalist, 2020 John D.C. Little Best Paper Award.
A structural model of correlated learning and late-mover advantages: The case of statins (with Hyunwoo Lim), Management Science, vol.66(3), pp.1095-1123, 2020.
How much do consumers know about the quality of products? Evidence from the diaper market (with Tülin Erdem, Michael P Keane), Japanese Economic Review, vol.71(4), pp.541-569, 2020. Here is a short summary of this paper.
Dynamic demand for new and used durable goods without physical depreciation: The case of Japanese video games (with Masakazu Ishihara), Marketing Science, vol.38(3), pp.392-416, 2019.
Structural Models of the Prescription Drug Market (with Manuel Hermosilla, Qiang Liu), Foundations and Trends® in Marketing, vol.13(1), pp.1-76, 2019.
Identification of Dynamic Models of Rewards Programme (with Masakazu Ishihara), Japanese Economic Review, vol.69(3), pp.306-323, 2018.
Empirical models of learning dynamics: A survey of recent developments (with Tülin Erdem, Michael P Keane), in Handbook of Marketing Decision Models, pp.223-257, 2017.
The effects of publicity on demand: The case of anti-cholesterol drugs (with Robert Clark, Ignatius Horstmann, Hyunwoo Lim), Marketing Science, vol.35(1), pp.158-181, 2016.
Quantifying the Impacts of Limited Supply: The Case of Nursing Homes (with Fumiko Hayashi and Hui Wang), International Economic Review, vol.56(4), pp.1291-1322, 2015.
A simple method to estimate the roles of learning, inventories and category consideration in consumer choice (with Tülin Erdem, Michael P Keane), Journal of Choice Modelling, vol.13, pp.60-72, 2014.
Dynamics of consumer adoption of financial innovation: The case of ATM cards (with Botao Yang), Management Science, vol.60(4), pp.903-922, 2014.
Learning Models: An Assessment of Progress, Challenges, and New Developments (with Tülin Erdem, Michael P Keane), Marketing Science, vol.32(6), pp.913-938, 2013. Online Appendices.
Marketing Management When Facing Forward-Looking Consumers, in David Soberman and Dilip Soman, eds., FLUX: What Marketing Managers Need to Navigate the New Environment, Chapter 7, University of Toronto Press, pp.132-147, 2012.
A practitioner’s guide to bayesian estimation of discrete choice dynamic programming models (with Susumu Imai, Masakazu Ishihara, Neelam Jain), Quantitative Marketing and Economics, vol.10(2), pp.151-196, 2012.
Measuring the informative and persuasive roles of detailing on prescribing decisions (with Masakazu Ishihara), Management Science, vol.58(7), pp.1374-1387, 2012.
The effects of detailing on prescribing decisions under quality uncertainty (with Masakazu Ishihara), Quantitative Marketing and Economics, vol.8(2), pp.123-165, 2010. Honorable Mention of Dick Wittink Prize.
A Dynamic Oligopoly Structural Model for the Prescription Drug Market after Patent Expiration, International Economic Review, vol.51(4), pp.1175-1207, 2010.
Consumer learning and heterogeneity: Dynamics of demand for prescription drugs after patent expiration, International Journal of Industrial Organization, vol.28(6), pp.619-638, 2010.
Payment card rewards programs and consumer payment choice (with Fumiko Hayashi), Journal of Banking and Finance, vol.34(8), pp.1773-1787, 2010.
Bayesian estimation of dynamic discrete choice models (with Susumu Imai and Neelam Jain), Econometrica, vol.77(6), pp.1865-1899, 2009.
Supplement to Bayesian estimation of dynamic discrete choice models (with Susumu Imai and Neelam Jain), Econometrica, vol.77(6), 65 pages, 2009.
The price consideration model of brand choice (with Tülin Erdem, Michael P Keane), Journal of Applied Econometrics, vol.24(3), pp.393-420, 2009.
Recent advances in structural econometric modeling: Dynamics, product positioning and entry (with Jean-Pierre Dubé, K Sudhir, et al.), Marketing Letters, vol.16(3), pp.209-224, 2005.
Understanding firm, physician and consumer choice behavior in the pharmaceutical industry (with Puneet Manchanda, Dick R Wittink, et al.), Marketing Letters, vol.16(3), pp.293-308, 2005.
Demographic and indication-specific characteristics have limited association with social network engagement: evidence from 24,954 members of four health care support groups (with Trevor Van Mierlo, Xinlong Li, Douglas Hyatt), Journal of Medical Internet Research, vol.19(2), e40, 2017.
Employing the Gini coefficient to measure participation inequality in treatment-focused Digital Health Social Networks (with Trevor van Mierlo, Douglas Hyatt), Network Modeling Analysis in Health Informatics and Bioinformatics, vol.5, article no.32, 2016.
Behavioral economics, wearable devices, and cooperative games: results from a population-based intervention to increase physical activity (with Trevor Van Mierlo, Douglas Hyatt, Rachel Fournier, Ron S Dembo), JMIR Serious Games, vol.4(1):e1, 2016.
Mapping power law distributions in digital health social networks: methods, interpretations, and practical implications (with Trevor Van Mierlo, Douglas Hyatt), Journal of Medical Internet Research, vol.17(6), e160, 2015.
Challenges to evidence-based prescribing in clinical practice (with Muhammad Mamdani, Brian Golden, Magda Melo, Ulrich Menzefricke), Annals of Pharmacotherapy, vo.42(5), pp.704-707, 2008.