ANANAS - A Phenomenon of Gen Z

Ananas is a reasonably well-known name among many Gen Z teenagers, with a variety of concepts that are appropriate for young people's current interests or inclinations. Let's see if this Ananas brand is a common Vietnamese brand and if it's as popular among young people as it's said to be.

What is Ananas? 

Ananas, or the image of a "pineapple," is a Vietnamese footwear brand. In Vietnam, Ananas is a recognized trademark with direct production facilities. You might not realize it, but Ananas has been on the market since the early 2010s and has just lately acquired notoriety for its unwavering commitment to introducing trendsetting and inventive items.

Furthermore, Ananas' designs emanate distinctiveness and freshness, making them appealing to young people owing to their compatibility with diverse styles. Furthermore, the items are fairly priced and appropriate for all socioeconomic groups and hobbies. Ananas has also worked with several well-known companies, including Burberry, Keds, and Puma.

Despite being a young company, Ananas currently has a large number of outlets in Ho Chi Minh City and Hanoi. The brand is still expanding and improving its countrywide retail chain, allowing a significant number of people to become acquainted with its products.

Ananas - Products Are Soul

Many prominent companies, such as Bitis, YaMe, Canifa, and others, have already established their place in the footwear business in the present market. Ananas, on the other hand, has opted to concentrate on research and product development.

Few people are aware that the brand's production workshop has over 20 years of expertise, and Ananas shoes are meticulously stitched by trained artisans at every stage. Those who have had Ananas shoes may immediately detect the quality and craftsmanship each time they touch them in their hands.

The present market's popular Sneaker collection is one of Ananas' notable product lines. Lace-up shoes are very adaptable and handy for consumers. Furthermore, the shoe bottoms are engineered to be less bulky than those of other brands, allowing customers to feel lighter while wearing them. The shoe lining is also developed for comfort, ensuring a pleasant experience when using the product. Furthermore, the Sneaker is available in a variety of patterns and colors at an affordable price, so you won't have to break the bank to indulge in your Sneaker obsession. Why not own a pair of Ananas shoes for yourself?

ANANAS - More Than Just a Pair of Shoes!

Not only does Ananas provide customers with high-quality shoes and professional care services at extremely reasonable prices, but it also aims to convey a positive message to society through the brand's slogan "Discover You."

Many young individuals in today's modern culture are unsure of what they want and are enthusiastic about. As a result, Ananas wishes to convey through its message that "everyone needs to understand themselves first and know what they truly want." This is exactly what Ananas aims for every day to become a high-quality Ananas brand that is sought after for its uniqueness and the ideals it represents.

Ananas's Plans and Vision

Ananas wants to provide its consumers with a diverse range of stylish, high-quality shoes. The goal is that after some time, Ananas products will be more widely available outside the streets.

Ananas' ambition is to first flourish in the Saigon market before expanding throughout Vietnam, the region, and beyond. Ananas has had multiple franchise offers but has been hesitant to pursue them. The Ananas team thinks it has not sufficiently secured its base, and although franchising may result in rapid profits, it may also risk undermining the existing brand value. 

by Hoang Ha Yen Linh