Ananas is more considerate of the wearer's comfort and the materials used due to its partnerships with well-known businesses. Furthermore, Ananas, a domestic brand with a deep understanding of local culture, thrives by aligning its products with the customs and tastes of the market. This cultural insight gives Ananas an edge over foreign competitors in Vietnam's expanding shoe market. With two decades of commitment to quality, Ananas ensures the excellence of every product. The brand's growth is propelled by a team of energetic, dedicated young individuals contributing to its vitality and long-term consumer retention. As the modern world's fashion demand rises, Ananas is poised to capitalize on the evolving market, presenting a promising opportunity for further expansion. 

The brand's uniqueness and novelty have resonated, leading to collaborations with renowned companies like Burberry, Keds, Puma, and more. Thanks to that, Ananas positions itself as the leader in product quality as well as leading the trend in design diversity compared to domestic shoe brands in particular and the world in general.