I. Rationale

Coursera is one of the most popular online learning platforms in the world. Its utopian vision to democratize learning and make quality education available for everyone, everywhere is so inspiring. It has come a long way and shown fantastic developments since it was founded in 2012. It has without doubt influenced millions of lives through adopting a transformational business model that serves different stakeholders to achieve their educational goals. Coursera has many competitive strengths among which are global reach with significant brand value, partnering exclusively with leading academic and industry partners that provide only high-quality learning, and providing job-related, hands-on projects, and professional certificates issued by trusted and well-known brands such as Google and IBM. All this makes it a remarkable choice worthy of further examining.

About Coursera:

Coursera is a US-based global online learning platform that offers courses, certifications, and degrees from top universities and organizations, e.g., Yale, Princeton, and Google, in a variety of subjects. It was founded in 2012 by Stanford professors Andrew Ng and Daphne Koller. Their vision is ‘’providing life-transforming learning experiences to learners around the world’’. Today, Coursera boasts 107 million learners and more than 7,000 campuses, businesses, and governments who have received ‘’world-class learning’’ through Coursera.