Analysis

SWOT Analysis

· Affordable courses and some free courses

· Lifetime access to courses purchased

· Wide selection of courses

· Wide range of available languages (e.g. over 65)

· Learning is flexible, go at your own pace

· Ease of enrolling in courses

· Learn multiple subjects at one time

· Certification after completing courses

· Good review system in helping with course selection

· Downloadable courses via smart phone app

· Courses are refreshed and remastered every few years

· 30 day refund if course does not meet the learner’s needs

· Community of learners in the discussions area

· Non-Accredited Certificates

· Udemy themselves doesn't plan course content

· Quality control for courses is weak

· Price set by instructors which could result to inflated prices

· Learner’s preference for online education

· Micro-learning increase in popularity

· No limit to how many students are enrolled in a course

· Students pursuing a degree can use Udemy as supplemental materials

· Continued growth from more users

· Many other online learning platforms

· Free courses offered by other platforms

· Difficult to recruit high quality instructors

· Courses can be pirated illegally

Competitors