Who Uses Udemy?

How to Use Udemy

For individuals who want to purchase a course, they need to sign up for an account with Udemy. The course contents are accessible on both a web browser and their smart device application. Internet access is needed to view the contents of the course but downloading the contents for off-line viewing is possible on the Udemy application.

Udemy is also available for businesses to use. Companies can incorporate Udemy to train and provide professional development to their employees. Different Udemy Business plans allow for different number of users and categories of courses. This will be described in greater details in the pricing section.

Pricing

For individual learners, Udemy courses range from $14.99 to $199.99. It’s a one time payment that will grant you lifetime access to the course you bought. Udemy also offers around 600 free courses with topics ranging from programming to photography. All of the courses offered on Udemy have a 30-day refund policy where if the course is not what the learner expected, they can get a refund for the course they paid for. Udemy takes on an urgency pricing model where courses are heavily discounted throughout the year. This encourages the buyer to buy the course now, even though they might still be thinking about the purchase. The promotions often range from 80% to 95% off its original price. This also allows for lower cost of entry for learners who want to pick up new skills.

For businesses, there are three plans they can subscribe to:

Enterprise (price not listed): Udemy Enterprise allow for 21 or more users and has access to more than 17,000 courses. Other perks such as creating user groups, advanced insights and analytics, and custom topics are included in this plan.

Team ($360 per user annually): Udemy Team allow for 5-20 users on the account. Team members have access to only 7,800 courses from Udemy and only a few of the perks given to Enterprise members.

Leadership Development Programs (price not listed): Udemy Leadership Development Programs is a cohort learning program that allow learners to access courses specific to leadership development.

Company History

Udemy was founded in 2010 by their founders Eren Bali, Gagan Biyani, and Oktay Caglar. Udemy was built on a software that Bali and Caglar developed while living in Turkey that enabled live virtual classrooms. They saw the potential in their product and moved to Silicon Valley to start Udemy.

Initially, the founders tried to raise funds for the company but were unsuccessful in doing so. Even though they were not able to get investors, they still launched their company with their own investments. Just after a few months, there were about 10,000 registered users and the company was able to raise one million dollars in funds.

Throughout the next seven years, Udemy raised around $185 million dollars in capital. In February of 2019, Udemy appointed Gregg Coccari as their new Chief Executive Officer. Since then, Udemy has raised over $100 million dollars and was valued at $3.25 billion dollars in November of 2020. On October 29, 2021, Udemy held their Initial Public Offering and is now trading on the NASDAQ Stock Market.

About the Founders and Leaders

Udemy was founded by Eren Bali, Gagan Biyani, and Oktay Caglar. Udemy’s current CEO is Gregg Coccari.

Awards and Recognition