SWOT Analysis
Strengths
Strong brand identity with the help of Yummygum Digital Branding Agency
Used in over 180 countries
Customizable templates and a platform that teachers gravitate towards
Weaknesses
Needs an internet connection to operate
Potential resource constraints based on the small size of the company
Relatively new company in this market
Opportunities
Listening to the consumers and expanding by building the collaborative templates
Brain breaks and developing templates that are pre-prepared for new themes in education
Growth has been exponential in a saturated market so they expand their presence
Threats
Saturated market with many products being developed or already developed
New technological advancements
Educators moving into the entrepreneurial sphere so even more tools will become available