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The Marketing Committee is responsible for conceptualizing and executing promotional strategies for all AMS projects. This includes planning and overseeing video and photo shoots, managing social media presence, calendaring and sharing promotional posts and announcements, and strategizing for audience exposure. The committee will work closely with the Creatives and Documentation Committees to ensure content aligns with project themes and engages the target audience effectively.
Table of Contents
Table of Contents
✍️ Roles and Responsibilities
✍️ Roles and Responsibilities
As a Marketing Associate, your primary responsibility is to develop and execute promotional strategies for the assigned project.
📱 For Online Promotions
📱 For Online Promotions
Conceptualize and create: DP blasts, posters and teasers, social media content (captions, short-form videos, spiels)
Manage the project’s social media accounts (Facebook, Instagram, TikTok)
Ensure timely cross-posting across platforms
Propose engaging online gimmicks and promotions to boost interactions and increase awareness before, during, and after the event
Coordinate with the Documentations and Publications Office for the review, scheduling, and posting of online publication materials.
📍 Onsite Promotions
📍 Onsite Promotions
Plan and produce messaging and content for tarpaulins, posters, and other printed materials
Organize onsite gimmicks (e.g., flash mobs, mini-games, interactive booths)
Coordinate with:
Programs Committee to align content with event flow
Logistics Committee for execution (e.g., lamp post placements and permits)
🎨 Coordination with Creatives
🎨 Coordination with Creatives
Ensure alignment of all promotional materials with event theme
Work closely with the Creatives Committee to oversee branding consistency, follow the brand manual, and get final approval for all publication materials
🗓️Campaign Promo Materials Document
🗓️Campaign Promo Materials Document
Once the Project Heads have concluded their PPP and finalized their theme, kindly set a meeting with the project heads to begin coordinating all promotions efforts. Include the deployed Creatives Associate and deployed DocPub associate as much as possible in this meeting. Kindly do this and fill out the Campaign Promo Materials Document in
The Campaign Promo Materials document is used to layout all the promotional materials that will be used for the project.
In a meeting with the Project Head, MarkStrat Associate, and Creative Associate, the mood board will be discussed and drafted to set the overall promotional tone of the project. This will then be checked by the Creatives Office Head whether the overall design aligns and can be integrated with AMS Branding.
Once the mood board has been approved, the distribution of work of all the promotional materials will be filled out in the Campaign Promo Materials Document by the MarkStrat Associate, Creatives Associate, and Project Head.
For every unique promotions assignment, create a tab and use the appropriate template for the type and assignment of promotion.
As much as possible the MarkStrat Associate will insert all relevant references necessary for the desired output. If no reference is provided, it is up to the discretion of the assigned associate, whether marketing or creatives, to design the final output.
Once the publication material is complete, a link to the design shall be placed in Campaign Promo Materials Document for checking and comments. If final, either the MarkStrat Associate or the Secretariat can create the spiel before informing DocPub of the posting.
🎥 MarkStrat Database
🎥 MarkStrat Database
The MarkStrat Database serves as a comprehensive collection of ideas and trends designed to inspire and guide the Marketing Committee in creating effective promotional strategies for AMS projects. This list includes a variety of trending promotional techniques, including ideas for merchandise sales, online gimmicks, event teasers, and other creative promotional tactics. It is intended to be a go-to reference for brainstorming and developing strategies that will enhance audience engagement, expand event visibility, and drive participation across all AMS initiatives. While the list provides valuable suggestions, it is not exhaustive. Rather, it serves as a source of inspiration and a guiding framework that can be adapted to the specific needs of each event.
Previous Promotions Databases:
📃DocPub Office Request Form
📃DocPub Office Request Form
❗Heads up❗ These guidelines apply exclusively to Major Projects. For the step-by-step process, check this link.
Telegram Channel: Project Heads must create a channel with the DocPub Head for all DocPub-related communications.
Request Form: Submit the DocPub Office Request Form at least one (1) month before the event and ten (10) days before any blast, whichever comes first.
Approval & Assignment: Once approved, the DocPub Head will reserve blast slots and assign an event associate to the project. They’ll be added to the Telegram channel for coordination.
Event Associate Role: Handles all documentation and publicity. Project Heads must give them access to the event’s social media page to publish and respond to queries.
Posting on Official AMS Accounts: If posting on AMS FB/IG, the DocPub Head handles it. Otherwise, the event associate posts.
Mock Blast: At least 1 day before posting, the event associate must post a “mock blast” in the Blast FB Group. Posting is only allowed after the DocPub Head comments “approved.” This holds for every post, no matter what channel it will be blasted on.
Additional Posts: If new posts come up, Project Heads may request them via the Telegram channel (subject to approval).
Schedule Changes: Notify the DocPub Head and event associate at least twelve (12) hours in advance. New times must still be approved to avoid overlap.
Post-Event Docs: Upload event documentation to the AMS FB page no later than seven (7) days after the event.
📣 Managing Blasting and Post Scheduling
📣 Managing Blasting and Post Scheduling
The calendar above displays all the upcoming posts that will be made by AMS for the current and upcoming months. Kindly choose dates wherein there aren't that many posts as to not overload the AMS Facebook page. For your DocPub Associate, kindly ask them to create a copy and share with you the blasting calendar below. Kindly input your planned posts here once ready and a bot will be placed in your telegram to help keep track the status of your posts.
Blasting Protocol for Major Projects
Blasting Protocol for Major Projects
All project heads and designated core team members for publication should be included in the Facebook Blast Group, named [Insert name]. If you are not part of the group, you may reach out to Dencel Londres (lance.dencel.londres@student.ateneo.edu) and Renzo Alvarez (antonio.alvarez@student.ateneo.edu).
Step 1: DocPub Office Request Form Requirement
Submit the DocPub Office Request Form at least one (1) month before the event and at least ten (10) days before any scheduled post. More details can be found in an earlier section.
Step 2: Approval and Assignment
Once approved, the DocPub Head reserves post schedules, assigns an event associate from the office, and adds the associate to the Telegram channel.
Event Associate Responsibilities
Handles all documentation and publications
Gets access to the event’s social media page to manage posts and inquiries
If uploading to official AMS pages, the DocPub Head handles the posts
Step 3: Mock Blasting Requirement
A “mock blast” must be posted in the Official Blast FB Group at least 1 day before the scheduled post. It may only be posted once DocPub Head comments “approved.”
Step 4: Post-Event Documentation
A documentation compilation must be posted on the Official AMS Facebook Page within 7 days after the event.
Changes or Additional Posts
For new, unlisted posts: request via Telegram channel for DocPub Head’s approval
For changes in schedule: notify DocPub Head & Event Associate at least 12 hours before original schedule
New schedules also require approval to avoid overlaps
Blasting Protocol for Minor Projects
Blasting Protocol for Minor Projects
All project heads and designated core team members for publication should be included in the Facebook Blast Group, named [Insert name]. If you are not part of the group, you may reach out to Dencel Londres (lance.dencel.londres@student.ateneo.edu) and Renzo Alvarez (antonio.alvarez@student.ateneo.edu).
All content to be posted must be screened by the Documentations and Publications Office before it can be uploaded on any AMS account. The screening process will be as follows:
Step 1: Request for Publication
A request for publication must be submitted at most ten (10) days before the scheduled posting date. Any requests made later than this have no guarantee to be posted on the preferred blasting schedule, whether or not the post is ready. Through the specific telegram channel in your core team’s group, the project heads shall send a request for publication. The following format shall be used:
[BLAST REQUEST]
Project:
Date:
Time:
Type of Post: (Story/Pubmat/Video)
Platforms:
Step 2: Mock Blast Requirement
Once the request is approved and the content (spiel and pubmat) is completed, they must be posted in the Mock Blast Facebook Group for final approval. This must be done at most one (1) day before the scheduled posting date. Any posts made later than this have no guarantee of being posted on the preferred blasting schedule, whether or not the post is ready.
Step 3: Approval and Posting
Once the DocPub office gives approval (through the comment section of the Blast Group), the post will be scheduled for posting, to be uploaded to the necessary social media accounts on the requested schedule.
📸Event Documentation
📸Event Documentation
Request for a Documenter for Major Projects
Request for a Documenter for Major Projects
Step 1: Request for Documentation
Include the request in the DocPub Office Request Form, which is also explained above.
Step 2: Communication with Associates
Create a Telegram channel including the requester, the associate/s, and the DocPub head once the associate/s has/have been assigned. It is possible that events spanning over multiple days may have multiple associates depending on the availability of the office.
Step 3: On-the-Day and Post-Event Procedures
Documentation Associates shall be in charge of documenting the event and post-processing the photos. For posting of the photos, refer to the Blasting Protocol.
Request for a Documenter for Minor Projects
Request for a Documenter for Minor Projects
Step 1: Request for Documentation
Message the DocPub Head (@angelicaaramos) through Telegram no later than ten (10) days before the event to request for event documentation. Utilize the following format in making such requests:
[DOCUMENTATION REQUEST]
Project:
Date/s:
Time:
Documentation Package:
Number of Associates:
Step 2: Communication with Associates
Create a Telegram channel including the requester, the associate/s, and the DocPub head once the associate/s has/have been assigned. It is possible that events spanning over multiple days may have multiple associates depending on the availability of the office.
Step 3: On-the-Day and Post-Event Procedures
Documentation Associates shall be in charge of documenting the event and post-processing the photos. For posting of the photos, refer to the Blasting Protocol.
Documentations and Publications Office Processes
Documentations and Publications Office Processes
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