Final Round
Registration and Morning Refreshments 9:00 - 9:30
9:30 - 10:00
Dr. Xu Huang, Dr. Farhad Nikhashemi and Michele Chiariello (OBBS)
10:00 - 10:30
10:30- 16:00
Marketing Analytics Hacking Session ( lunch will be avaiable during the session)
16:00
Submission of Solutions
16:00 - 17:30
17:30 - 18:30
Winner Announcement and Certificates distribution - Conclusion
Judging criteria
1. Analytical rigor (30%): Depth of data analysis and interpretation
2. Academic rigor (10%): Problematisation of phenomenon and critical reasoning
3. Innovation (20%): Creativity and uniqueness of the proposed solution
4. Practical applicability (20%): Relevance and feasibility of the solution
5. Presentation (10%): Clarity, storytelling, and engagement during the pitch
6. Team collaboration (10%): Effective teamwork and communication
Note about AI and ethics:
Students are allowed to use AI as a "critical friend" for coding or enhancing research and reasoning, but not for uploading the dataset and have AI interpretation and analysis. Also, any written text or presentation notes and images/charts cannot be provided by a chatbot but must be human conceived and written and generated by the use of software or coding. The dataset will be provided under GDPR regulation and must be considered confidential and reserved, not to be shared outside the competing teams or online or with chatbot/AI agents.
When teams present their works and outcomes in the final round, “a Declaration on the ethical use of AI and compliance with the Hackathon AI guidelines” at the end of the presentation has to be provided (one slide).
Prizes
1. Winner team: £150 cash prize + certificates
2. First runner-up: £100 cash prize + certificates
3. Second runner-up: £80 cash prize + certificates
4. Third runner-up: £40 cash prize + certificates
5. Fourth runner-up: £30 cash prize + certificates
The prizes indicated are intended for the whole team, to be distributed among the team-members.
All participants will receive a participation certificate.