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AM-MAAI Marketing Analytics Challenge 2026
Theme: Sustainability insights for a better world
at Oxford Brookes University
Organized by: Academy of Marketing Marketing Analytics and AI Special Interest Group
In collaboration with:
Oxford Brookes University, Queen Mary University of London, the University of Exeter, Cardiff University, the University of Surrey.
Organized by: Academy of Marketing Marketing Analytics and AI Special Interest Group
In collaboration with:
Oxford Brookes University, Queen Mary University of London, the University of Exeter, Cardiff University, the University of Surrey.
Marketing Analytics Challenge 2026 Objectives:
Encourage practical application of marketing analytics knowledge to solve real-world problems
Foster collaboration among students across universities and academic levels
Strengthen ties between academic institutions and the marketing analytics community
Enhance students’ analytical, teamwork, and presentation skills
Provide opportunities for networking with industry experts and academia
Round 1: Intra-University Competition
Round 1: Intra-University Competition
Two teams will be selected from each university via the intra-university round. This round will be completed by 15th May 2026. Each university can choose its own dates.
Round 2: Inter-University Competition
Round 2: Inter-University Competition
Ten teams from the five above-mentioned universities will join at Oxford Brookes Business School on 11th June 2026.
The event will be hosted by Oxford Brookes University.
The event will be hosted by Oxford Brookes University.
A Day with Marketing Analytics in Action
Theme of this Hakathon second edition is: "Sustainability insights for a better world"
Participants will analyse a large dataset provided by the Live Client to explore to areas such as:
• Segmentation of renewable Carbon footprint
• Factors impacting on sustainability optimization
• Greenwashing impact and consumer's behaviour
• Marketing tactics optimisation
Why participate?
Prize money (gift cards) worth GBP 500
Certificate for all the participants and finalists
Opportunity to work on real life problem
Please see the co-ordinating faculty page and email the reference person for your University by May 10 2026.
In addition, please submit the registration form (see page Registration links).
The Venue for Round 2 Intra-University challange
The Venue for Round 2 Intra-University challange
Oxford Brookes Business School
Headington Campus- Oxford
OX3 0BP
The room for the event will be communicated to the teams one week before the event.
Oxford Brookes Business School
Headington Campus- Oxford
OX3 0BP
The room for the event will be communicated to the teams one week before the event.
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