Publications on the interface between marketing and society/public policy
Özturan Peren and Grinstein Amir (2022), “Can the Marketing Department Benefit from Socially
Responsible Marketing Actions? The Role of Legitimacy and Customers’ Interest in Social
Responsibility,” European Journal of Marketing, 56(2), 400-441.
Kronrod Ann, Amir Grinstein and Kerem Shuval (2021), “Think Positive! Emotional Response to Assertiveness in Positive and Negative Language Promoting Preventive Health Behaviors,” Psychology and Health , 1-18.
Perez Dikla, Steinhart Yael, Grinstein Amir, Morren Meike (2021), “Consistency in Identity-Related
Sequential Decisions,” PLOS One, forthcoming.
Morren Meike and Amir Grinstein (2021), “The Cross-Cultural Boundaries of the Theory of Planned
Behavior: A Meta-Analytic Structural Equation Modeling (MASEM) Approach,” Journal of
Environmental Psychology, Volume 75, 101593.
Bareket Liad, Grinstein Amir, Steinhart Yael (2020), “Embrace the Debate: Goals, De-marketing
Overconsumption, and Conflicting Information,” Psychology and Marketing, 37(11), 1484-1497.
Maria Blekher, Shai Danziger, and Amir Grinstein (2020), “Salient Volunteering Increases Monetary
Risk Taking,” Journal of Consumer Psychology, 30(3), 525-533.
Kerem Shuval, Bob M. Fennis, Qing Li, Amir Grinstein, Meike H Morren, and Jeffrey Drope (2019), “Health & Wealth: Is Weight Loss Success Related to Monetary Savings in U.S. Adults of Low-Income? Findings from a National Study,” BMC Public Health, forthcoming.
Grinstein Amir, Hagtvedt Henrik, and Kronrod Ann (2019), “Aesthetically (Dis)Pleasing Visuals: A Dual Pathway to Empathy and Prosocial Behavior,” International Journal of Research in Marketing, 36(1), 83-99. Selected to be one of 4 articles highlighted as the Editor's Choice for new and cutting edge topics.
van der Wal Arianne, Femke van Horen, and Grinstein Amir (2018), “Temporal Myopia in Sustainable Behavior When Facing Uncertainty,” International Journal of Research in Marketing, 35(3), 378-393.
Femke van Horen, van der Wal Arianne, and Grinstein Amir (2018), “Green, Greener, Greenest: Can Competition Increase Sustainable Behavior?”, Journal of Environmental Psychology, 59, 16-25.
Grinstein Amir, Kodra Evan, Stone Chen, Sheldon Seth, and Zik Ory (2018), “Carbon Innumeracy,” PLOS One, https://doi.org/10.1371/journal.pone.0196282
Kerem Shuval, Leonard Tammy, Drope Jeffrey, Katz David L., Patel Alpa V., Maitin-Shepard Melissa, Amir On, and Grinstein Amir (2017), “Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral Economics,” CA: A Cancer Journal for Clinicians, 67(3), 233-244.
Aharoni Ido and Grinstein Amir (2017), “How to (Re)Position a Country? A Case Study of the Power of Micro-Marketing,” forthcoming Place Branding and Public Diplomacy.
Kerem Shuval, Leonard Tammy, Drope Jeffrey, Katz David L., Patel Alpa V., Maitin-Shepard Melissa, Amir On, and Grinstein Amir (2017), “Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral Economics,” forthcoming at CA: A Cancer Journal for Clinicians.
Katz David, Grinstein Amir, Kronrod Ann, and Nisan Udi (2016). “Evaluating the Effectiveness of a Water Conservation Campaign: Combining Experimental and Field Methods.” Journal of Environmental Management,180, 335-343.
Block Lauren, Keller Punam, Vallen Beth, Williamson Sara, Birau Mia, Grinstein Amir, Haws Kelly, LaBarge Monica, Lamberton Cait, Moore Elizabeth, Moscato Emily, Walker Reczek Rebecca, and Andrea Tangari (2016), “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision Making Process,” Journal of Public Policy and Marketing, TCR special issue, 35(2), 292-304. 2020 Thomas C. Kinnear award for outstanding article in JPP&M.
Morren Meike and Grinstein Amir (2016), “Explaining Environmental Behavior across Borders: A Meta-Analysis.” Journal of Environmental Psychology, 47, 91-106.
van der Wal Arianne, Femke van Horen and Grinstein Amir (2016), “The Paradox of 'Green to be Seen': Green High-Status Shoppers Excessively Use (Branded) Shopping Bags,” International Journal of Research in Marketing, replication corner, 33(1), 216-219.
Rosenzweig Stav, Grinstein Amir, and Ofek Elie (forthcoming 2016). “Social Network Utilization and the Impact of Academic Research in Marketing,” International Journal of Research in Marketing.
Grinstein Amir and Kronrod Ann (2016). “Spare the Rod and Spoil the Child? How Praising, Scolding, and Assertiveness can Encourage Desired Behaviors.” Journal of Marketing Research, 53(3), 433-441.
Yakobovitch Nadav and Grinstein Amir (2016). “Materialism, Overconsumption and Ecological Consequences: The Role of De-marketing Messages,” Journal of Public Policy and Marketing, 35(1), 91-107.
Grinstein Amir and Riefler Petra (2015). “Citizens of the (Green) World? Cosmopolitan Orientation and Sustainability,” Journal of International Business Studies, 46(6), 694-714.
Tchetchik Anat, Grinstein Amir, Manes Eran, Shapira Daniel, and Durst Ronen (2015). “From Research to Practice: Which Research Strategy Contributes More to Clinical Excellence? Comparing High-Volume versus High-Quality Biomedical Research,” PLOS One.
Kronrod Ann, Grinstein Amir, and Wathieu Luc (2012), “Go Green! Should Environmental Messages be so Assertive?” Journal of Marketing, 76(1), 95-102.
Kronrod Ann, Grinstein Amir, and Wathieu Luc (2012), “Enjoy! Assertive Messages and Consumer Compliance in (Non)Hedonic Contexts,” Journal of Consumer Research, 39(1), 51-61.
Grinstein Amir and Wathieu Luc (2012), “Happily (Mal)adjusted: Cosmopolitan Identity and Expatriate Adjustment,” International Journal of Research in Marketing, 29(4).
Grinstein Amir and Goldman Arieh (2011), “Beyond the Final Consumer: The Effectiveness of a Generalist Stakeholder Strategy,” European Journal of Marketing, 45(4), 567-595.
Grinstein Amir and Nisan Udi (2009), “Demarketing, Minority Groups, and National Attachment,” Journal of Marketing, 73(2), 105-122.
Grinstein Amir and Goldman Arieh (2006), “Characterizing the Technology Firm: An Exploratory Study,” Research Policy, 35, 121-143.
Publications on marketing strategy
Baker William, Grinstein Amir, and Perin Marcelo (2020). “The Impact of Entrepreneurial Orientation on Foreign Market Entry: The Roles of Marketing Program Adaptation, Cultural Distance and Unanticipated Events” Journal of International Entrepreneurship, 18, 63-91.
Truong, Yann, Klink Rick, Simmons Geoff, Grinstein Amir, and Palmer Mark (2017). “Branding Strategies for High Technology Products: The Effects of Consumer and Product Innovativeness,” Journal of Business Research, 70, 85-91.
Baker William, Grinstein Amir, and Harmancioglu Nukhet (2016). “Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?” Journal of Product Innovation Management, 33(1), 104-120.
Rosenzweig Stav and Grinstein Amir (2016). “How Resource Challenges Can Improve Firm Innovation Performance: Identifying Coping Strategies,” Creativity and Innovation Management, 25(1), 110-128.
Baker William, Sinkula James, Grinstein Amir, and Rosenzweig Stav (2014), “The Effect of Radical Innovation In/Congruence on New Product Performance,” Industrial Marketing Management, special issue on radical innovation,43, 1314-1323.
Gnizy Itzhak, Baker William, Grinstein Amir (2014). “Proactive Learning Culture: A Dynamic Capability and Key Success Factor for SMEs Entering Foreign Markets,” International Marketing Review, 31(5), 477-505.
Deshpandé Rohit, Grinstein Amir, Sang-Hoon Kim, and Ofek Elie (2013). “Strategic Orientations and Individualism in Entrepreneurial Firms: How Different are Japanese and American Entrepreneurs?,” International Marketing Review, 30(3), 231-252.
Deshpandé Rohit, Grinstein Amir, and Ofek Elie (2012). “Strategic Orientations in Competitive Contexts: Consensus vs. Differentiation,” Marketing Letters, 23(3), 629-643.
Verhoef Peter, Leeflang Peter, Natter Martin, Baker William, Grinstein Amir, Gustafsson Anders, Morrison Pam, and Saunders John (2011), “A Cross-National Investigation on Marketing Department’s Influence within the Firm,” Journal of International Marketing, 19(3), 59-86.
Harmancioglu Nukhet, Grinstein Amir, and Goldman Arieh (2010), “Innovative and Performance Outcomes of Market Information Collection Efforts: The Role of Top Management Team Involvement,” International Journal of Research in Marketing, 27(1), 33-43.
Goldman Arieh and Grinstein Amir (2010), “Stages in the Development of Market Orientation Research: A Longitudinal Assessment,” European Journal of Marketing, 44(9/10), 1384-1409.
Grinstein Amir (2008), “The Effect of Market Orientation and its Components on Innovation Consequences: A Meta-analysis,” Journal of the Academy of Marketing Science, 36(2), 166-173.
Grinstein Amir (2008), “The Relationships between Market Orientation and Alternative Strategic Orientations: A Meta-Analysis,” European Journal of Marketing, 42 (1/2), 115-134.