Weekly columns at Globes about research on managerial issues.
On brand activism (May 2021) - a chapter at "The Submarine" podcast - https://www.globes.co.il/news/article.aspx?did=1001371911
Will Biden beat Trump? What market research data can tell us (Sep 2020), Globes - https://www.globes.co.il/news/article.aspx?did=1001344141
TheMarker Magazine (November 2016) - "The Next Thing is Nothing" (link in Hebrew: http://www.themarker.com/magazine/1.3113807)
TheMarker (February 2016) - "Brain Drain" or "Brain Bank"? (link in Hebrew: http://www.themarker.com/opinion/1.2837222)
TheMarker Magazine (January 2104) - The Opposite of Marketing (attached in Hebrew below)
TheMarker Magazine (July 2013) - about The Body Shop: http://www.themarker.com/magazine/1.2060518
YNET - The marketing people you would love to love: http://www.ynet.co.il/articles/0,7340,L-4195049,00.html
Haaretz - "Plato in the Business School" - an op-ed, August 1, 2008: Attached (in Hebrew).
Globes - "The Carrot, the Stick and the Drought Tax", September 1, 2009: Attached (in Hebrew).
Globes - "5 Recommendations to the Indsutry", January 11, 2010: Attached (in Hebrew).
TheMarker - "The Brand "Israel": From Asset to Liability?": June 30, 2010 (in Hebrew) http://www.themarker.com/tmc/article.jhtml?ElementId=skira20100615_1174167
Israeli Radio - Kol Israel, Reshet Bet: An interview about "Go Green! Should Environmental Messages be So Assertive?" http://www.ifat.com/VT/Trans.aspx?ID=3842725&CID=100315