News Coverage

American Eagle’s bet on Sydney Sweeney and Aerie’s anti-AI pledge are paying off big time 

Business Insider (via MSN) 

Published December 2025 

Highlights how AE’s campaigns and Aerie’s anti-AI brand positioning are resonating with customers and driving sales growth. 

American Eagle’s celebrity-led marketing turns sales growth positive 

Marketing Dive 

Published December 3, 2025 

AE’s Q3 results turned positive, driven by celebrity collaborations (denim campaign with Sydney Sweeney) and refreshed marketing strategies. 

American Eagle Stock Has Been a Big Winner This Year. Can It Soar Even Higher in 2026? 

The Motley Fool / Daniel Sparks

Published December 5, 2025

Analysis of AE’s stock performance in 2025, highlighting revenue rebound, growth of sister brands, and optimism for 2026.