Publications and Research Works.

a.  Chapters in Books

• Pushpanathan, A. (2020)., A Review of Leadership and Organizational Performance, Leadership Theories & Practice, Edited by: Mahenthiran Aloysius, C.M.S, Guru Publishers, pp 62- 77

• A.Pushpanathan, Entrepreneurship, Youth Leadership Development Programme, published by Faculty of Business Studies, pp 1-26.

• A.Pushpanathan and Zhiyang Lin (2008), “Leader’s Personal Entrepreneurial Characteristics in Family Owned Small Enterprises in Vavuniya District, Sri Lanka,” Entrepreneurship Perspectives and Paradigms, Macmillan Publishers.

• A.Pushpanathan, Leadership, Youth Leadership Development Programm, published by Faculty of Business Studies, pp 16-27.

Publications in Refereed Journals  

• Pushpanathan, A. (2021). Green Marketing Practices and Customer Purchase Intention: A Study of Restaurants in Vavuniya Town Area,  Journal of Business Management, Faculty of Business Studies, University of Vavuniya, Vol. 04 (02), Pp.50-67.  http://drr.vau.ac.lk/bitstream/handle/123456789/66/JBM-vol04-iss-02-56-73.pdf?sequence=1&isAllowed=y

• Pushpanathan, A.  & Swarnika, L.K. (2021). Microfinance Services and Performance of Micro Entrepreneurs: A Study of Pilimathalawa Area, Wayamba Journal of Management, Wayamba University of Sri Lanka, Vol. 12 (1), Pp.311 - 325 https://fbsf.wyb.ac.lk/wp-content/uploads/2021/07/Final-Full-Document-Edited-Final-23.07.2021.pdf 

• Mathushan, P. & Pushpanathan, A. (2020). Does Green Innovative Practices Matter ? The Effect of Green Innovation on Green Entrepreneurship Sustainability, Journal of Business Studies, Faculty of Management Studies and Commerce, University of Jaffna, 7 (1), pp 127 - 148,  http://www.maco.jfn.ac.lk/jbs/wp-content/uploads/2021/03/Article-07.pdf   

• Pushpanathan, A. & Silva, D KN. (2020). Green Marketing Mix and Customer Purchase Intention: Evidence from Tourist Hotel, Journal of Marketing, South Eastern University of Sri Lanka  5 (2), pp 22-34 2020 ISSN 2513-3071, http://www.seu.ac.lk/seusljm/volume5no2.php  

• Mathushan, P & Pushpanathan, A. (2020). Human resource management and entrepreneurship fit: A systematic review of literature, Journal of Management Matters, vol 7 (1) September 2020, Pp11-27. http://www.rjt.ac.lk/news/files/JoMMV7No-1-2020.pdf 

• Pushpanathan. A., & Mathushan, P. (2020). Greenwashing and Its’ Consequences in Green Entrepreneurial Thrust: A Systematic Review of Literature,  The Journal of Business Studies, Faculty of Commerce and Management, Eastern University Sri Lanka, Vol 04 (02), Pp 13 -24. http://fcm.esn.ac.lk/jbs/archive/4.2.2.pdf

• Pushpanathan, A. (2019). Service Quality and Customer Satisfaction: A Study of Restaurants in Vavuniya Divisional Secretariat, Journal of Business Management, Faculty of Business Studies, Vavuniya Campus, Vol II Issue I, Pp 121 -136.  http://www.vau.jfn.ac.lk/fbs/wp-content/uploads/2020/09/Final-2019-Volume-2-iss-1.pdf 

• Pushpanathan. A.. & Imam Mohamed Ithrees. A.G, (2017). The Nexus between Motivation and Employees' Job Satisfaction: Special Reference to the Base Hospitals in Ampara District, Global Journal of Management and Business Research:G Interdisciplinary, Vol 17, Issue 03, Pp 44-50.

• Jnaneshwar Pai Maroor, Pushpanathan.A, &  Vamana Baliga, B, (2016). An Empirical Study of the Awareness and Access of Financial Inclusion Schemes in Mangaluru City, Karnataka, Journal of Management Studies and Academic Research, Issue 2 Pp 7-17. 

• Pushpanathan. A, & Ragulan. N., (2016), The Role of Main Five SME Industrial Estates in Sri Lankan Economic Development, Shanlax International Journal of Management, Vol.3, Special Issue 1, Pp 415-418.

• Jnaneshwar Pai Maroor, Pushpanathan.A, &  Vamana Baliga, B, (2015), A Study of Effectiveness of Equity Derivatives as Risk Management Instrument and Its Impact on Level of Satisfaction of the Investors, Journal o Management Studies and Academic Research, Issue 1 Pp 8-15. SDM_Journal_Issue 1.pdf   

• Perera.N.L.H., & Pushpanathan.A. (2015), Green Marketing Practices and Customer Satisfaction: A Study of Hotels Industry in Wennappuwa Divisional Secretariat,  Tourism Leisure and Global Change, Vol.2, pp 13-29. 

• Pushpanathan, A (2013), Modeling the Relationship between Leadership styles and Employee Turn-over, and Organizational Performance in women owned small scale Enterprises in Sri Lanka, The International Journal for Economics and Business Management, Vol 3, (1) December. Pp1-8. 

• Udeshini,R., & Pushpanathan,A. (2013), Effectiveness of Relationship Marketing Strategey; A Study of Financial Services Organization In Nuwara- Eliya District, Asia Pacific Journal of Marketing & Management Review, Vol.2(2), February. Pp 57-63.

• Pushpanathan. A. (2011). Entrepreneurs’ Style and Organizational Performance of Small Scale Entrepreneurs in Vavuniya District. A comparative Study between Men and Women Entrepreneurs, Journal of Science and Management, Vavuniya Campus of the University of Jaffna, Vol, 3. November Pp 67 – 72.

• Pushpanathan, A. (2010), Modeling the Relationship between Leadership Styles, Decision-making, and Organizational Performance in Family Owned Small Scale Manufacturing Industries in Sri Lanka, AIJBSR, Volume 2, No1

• Pushpanathan, A. (2008), The Study of Organizational Performance in Small Scale Manufacturing Industries in Sri Lanka, Knowledge Hub, Vol.4 No.1, pp.27-34.

• Pushpanathan, A., & Lin, Z., (2008), Leader’s Personal Entrepreneurial Characteristics in Family Owned Small Enterprises in Vavuniya District, Sri Lanka,  Entrepreneurship Perspectives and Paradigms, Macmillan Publishers, India, Pp202-210.

• Pushpanathan, A., & Lin, Z. (October 2006), Personal Characteristics of an Entrepreneur and Its Influence on Performance, Journal of Management, South Eastern University of Sri Lanka, Volume iv, No.1.

Publications in Non-Referred Journals.

• A.Pushpanathan, Personal Asset Management,(1999), Spectrum, Magazine,  English Unit,Vavuniya Campus of the University of Jaffna. p 243- 246.

• A.Pushpanathan, (2000) Role of Management in Stage Drama, (2000), Thadam, Magazine Art and Cultural Union, Vavuniya Campus of the University of Jaffna. p23-24.

• A.Pushpanathan, (2002) Functions and Responsibilities of Leadership, Samathalam, Magazine, Trainers Union, Provincial Cooperative Training Institute, Vavuniya.p 11-14.

• A.Pushpanathan, (1997), Total Quality Management, The Executive, Magazine, Accountancy and Finance Union, Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, p 23-25.

• A.Pushpanathan, (2000-2001), Personal Characteristics of an Entrepreneur and its Influence in Entrepreneurial Activities, The Executive, MagazineAccountancy and Finance Union, Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, p 21-24.

Publications in Conferences 

• Fernando, R.L.J.P. & Pushpanathan, A. (2023). Exploring Factors and Challenges Influencing the Market Sustainability of Women Entrepreneurs: A Comprehensive Case Study, 2nd International Research Symposium on Management, Faculty of Management Studies, Rajarata University of Sri Lanka, 16th Navember 2023, Pp 179 - 181

• Thevanes, N., Pokeenthiran, K. & Pushpanathan, A. (2022). Nexes between Personal Factors and Entrepreneurial Skills: A Study of Undergraduates, International Open University Research Sessions 2022 (iOURS -2022), Open University of Sri Lanka, on 10th and 11th November 2022, Pp101.

• Mathusan, P. & Pushpanathan, A. (2022). Human Resource Management Practices and Corporate Entrepreneurship; an Empirical Study in Sri Lankan SMEs, Annual Research Conference of SLFE -2022, Department of Entrepreneurship, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, on 25.03.2022, Pp. 81 - 87. 

• Thevanes, N. & Pushpanathan, A. (2021). Mediated Mediation Model to Examine the Nexus among Entrepreneurship Skills, Entrepreneurship Attitude, Entrepreneurship Intention and Start-up Preparation of the Undergraduates in the selected Universities in Sri Lanka, at the 18th International Conference on Business Management (ICBM 2018), Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, on 09,12,2021, Pp 671 - 695. The Paper received best paper award.  file:///C:/Users/DELL/Desktop/Best%20Paper%20Awards%20%E2%80%93%20ICBM%202021.mhtml

• Kapilraj, S. and Pushpanathan, A. (2021) Influence of Advertising on Consumer Buying Behaviour of Milk Powder in Jaffna District, Peradeniya University International Management Research Sessions 2021 (iPUMSE 2021) on 26.11.2021, Pp.318 - 324.

• Pushpanathan, A. (2021). Nexus between Green Marketing Mix and Customer Purchase Intention with Special Reference to Restaurants in Vavuniya Town Area, 6th International Conference on Contemporary Management (ICCM 2021), Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka, 29th & 30th April 2021. Pp 171.

• Pushpanathan, A. & Mathusan, P. (2021). The Effect of Entrepreneurial Education on Entrepreneurial Competencies: A Study of Students of The Vavuniya Campus, GARI WINTER MULTIDISCIPLINARY SYMPOSIUM 2021, Global Academic Research Institute, Colombo, Sri Lanka, 29th – 30th January 2021, Pp 126, http://globalacademicresearchinstitute.com

• Pushpanathan, A. & Madhushini Edirisinghe, A.E. (2020). Factors Influencing on Customer Satisfaction Towards Baby Cereals of Nestle Lanka Plc: A Study of Mothers Who are Working at Benji Ltd in Sri Lanka,  2nd Asia International Conference on Multidisciplinary Research 2020, The International Research & Development Institution, Pp 71 - 77. www.aimr.tirdiconference.com 

• Madubashini, D. K., & Pushpanathan, A. (2020). Corporate Social Responsibility (CSR) activities and brand equity of Dialog Axiata PLC, Sri Lanka, 3rd Research Conference on Business Studies (RCBS- 2020), Vavuniya Campus of the University of Jaffna, 26 October 2020, Pp 396 - 401, https://www.researchgate.net/publication/344898454_Corporate_Social_Responsibility_CSR_activities_and_brand_equity_of_Dialog_Axiata_PLC_Sri_Lanka 

• Swarnika, K. L. & Pushpanathan, A. (2020). Effect of microfinance services on the performance of micro-entrepreneurs: A study in Pilimathalawa area, 3rd Research Conference on Business Studies (RCBS- 2020), Vavuniya Campus of the University of Jaffna, 26 October 2020, Pp 268 - 274, https://www.researchgate.net/publication/344898307_Effect_of_microfinance_services_on_the_performance_of_micro-entrepreneurs_A_study_in_Pilimathalawa_area  

• Mathushan, P., & Pushpanathan, A. (2020). An insight into the critical success factors influence on women entrepreneurship, 3rd Research Conference on Business Studies (RCBS- 2020), Vavuniya Campus of the University of Jaffna, 26 October 2020, Pp 275 - 279, https://www.researchgate.net/publication/348019220_An_insight_into_the_critical_success_factors_influence_on_women_entrepreneurship 

• Pavithra, S. & Pushpanathan, A. (2019). Green Marketing Mix as a Strategy to Improve Competitive Advantage, 5th International Conference on contemporary Management (ICCM) – 2019, Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka, 29th & 30th July 2019, p. 47, http://conf.jfn.ac.lk/iccm/wp-content/uploads/2019/11/ICCM-2019-15-papers.pdf  

• Pavithra. S. & Pushpanathan. A  (2019) Impact of Green Marketing on Consumer Behaviour: A study in the Northern Province of Sri Lanka, International Conference on Innovations in E-Commerce, Information Technology, Banking and Marketing (IEIBM 2019) held at AVS College of Arts & Science, Salem, India, 03, January 2019. Pp  12-23.

• Kuganeswary. P, & Pushpanathan. A (2018) A Study of Organizational Citizenship Behaviour and Organizational Performance : The Special Reference to the Banking Industries in Vavuniya District, Jaffna University International Research Conference (JUICe 2018), University of Jaffna, 27 -28 September 2018, Pp 511 - 514

• Maheswaran. M,  &  Pushpanathan. A, (2018) Factors Influencing on Customer Satisfaction of FTTH Broadband Services in Vavuniya District, 2nd Research Conference on Business Studies (RCBS 2018), Vavuniya Campus of the University of Jaffna 20 September 2018, Pp 78 - 83. 

• Dilogini. K, & Pushpanathan. A, (2018) DOI and e-CRM of Licensed Commercial Banks: The Literature Review and Future Research Propositions, 2nd Research Conference on Business Studies (RCBS 2018), Vavuniya Campus of the University of Jaffna 20 September 2018, Pp 57 -  66. 

• Pushpanathan. A, Munthazir. M.M,  & Kobichanthar. C, (2018) Impact of Direct Marketing on Consumer Buying Behaviour: A Study on Pizza Hut, Sri Lanka, Wayamba International Conference (WinC 2018), Wayamba University of Sri Lanka, 24 - 25 August, Pp 175, http://192.248.88.7/Resours/Eversion_WinC_2018.pdf  

• Pushpanathan. A (2018)., Factors Determining the Success of Small and Medium Scale Entrepreneurs, Wayamba International Conference (WinC 2018), Wayamba University of Sri Lanka, 24 - 25 August, Pp 168, http://192.248.88.7/Resours/Eversion_WinC_2018.pdf  

• Pushpanathan. A (2017), Service Quality and Customer Satisfaction: A Study of Restaurants in Vavuniya Divisional Secretariat, International Conference on Advanced Marketing, The International Institute of Knowledge Management (TIIKM), Sri Lanka, 27-27, January, Pp 22

• Kobichanthar.C, & Pushpanathan. A., (2016), Enhancing Brand Preference through Corporate Social Responsibility (CSR) Initiatives: A Study on the Ceylon Cold Stores Plc, Research Conference on Business Studies, Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, 24 June, Pp 140-143.

• Ragulan, N., Thayaparan, A., & Pushpanathan.A., (2015), Factors Determining the Preference to Join the Union Membership among Tea Plantation Workers in Sri Lanka, 04th International Conference on Management and Economics, Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 27-28 August, Pp 294-302. 

• Pushpanathan.A., &  Ragulan, N., (2015), Generic Competitive Strategy and Customer Retention: A Study of the Supermarkets in Vavuniya District, 5th International Symposium- 2015, South Eastern University of Sri Lanka, 07-08 December, Pp 6-9.

• Pushpanathan, A. (2015), Influence of Reference Group on Consumer Purchasing Decision of Mobile Phones, A Paper presented in the Third Annual International  Conference on Marketing (ICOM -2015), The International Institute of Knowledge Management (TIIKM), Sri Lanka, 17-18, February, https://tiikm.com/publication/ICOM-2015-abstract%20book.pdf  

• Udeshini,R., & Pushpanathan, A. (2013), Impact of Promotional Strategies on Brand Awareness: A Study on Milk Powder Brands in Nuwara Eliya District, A Paper presented in the Second International Research Conference on Humanities and Social Sciences, Faculty of Humanities and Social Sciences, University of Sri Jayawardenapura, Sri Lanka, 04 

• Udeshini,R., & Pushpanathan, A. (2013), Marketing mix and Customer perception towards plastic furniture in Vavuniya District, A paper presented in the Third International Symposium, South Eastern University of Sri Lanka, 06 – 07, July.

• Pushpanathan, A., Nimalathasan,B., & Ramesh,S. (2013), A Study of Organizational Performance of Women Entrepreneurs in Northern district, A Paper Published in conference proceedings of the 9th International Conference on Business Management, (ICBM 2012), Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka, 28, February.

• Inthuza,S., & Pushpanathan, A. (2012), Customer Preference and Satisfaction: A Comparative Study between Sri Lanka Insurance Company and Ceylinco Insurance Company in Vavuniya District, A Paper Presented in the Seventh International Research Conference on Management and Finance, Faculty of Management and Finance, University of Colombo, Sri Lanka 14, December 

• Pushpanathan, A., Ramesh,S., and Nimalathasan, B. (2012), The Different Leadership Styles and Their Impact on Profitability: A Case Study of Women Entrepreneurs in Northern District, A Paper Presented in the Seventh International Research Conference on Management and Finance, Faculty of Management and Finance, University of Colombo, Sri Lanka 14, December 

• Pushpanathan. A. (2012). The Factors Influencing the Intoxicated: A study of Small Scale Fishermen in Mannar District, A Paper Presented in Pandit G.P.Wickramarachchi Memorial International Research Symposium, Gampaha Wickramarachchi Ayurveda Institute, University of Kelaniya,  07-09 November.

• Priyanthy M, Pushpanathan, A., & Piratheepan, T (2010), Factors Influencing on Consumers’ Attitude towards the Diary Products: A case study of High Land Brand products in Vavuniya District, A paper presented in 9th Annual Research Session, Eastern University of Sri Lanka, 17-18 December 

• Pushpanathan. A. (2010). Entrepreneurs’ Style and Organizational Performance of Small Scale Entrepreneurs in Vavuniya District. A comparative Study between Men and Women Entrepreneurs, A Paper Presented in 3rd Annual Research Session,  Vavuniya Campus of the University of Jaffna, 27th October.

• Pushpanathan, A. (2010), Factors Influencing on Customers’ Preferences toward Life Insurance Product: A study of Union Assurance PLC in Vavuniya District. A Paper presented in 3rd International Symposium, Sabaragamuwa University of Sri Lanka, 26-28 August. 

• Pushpanathan, A., (2009), The Relationship between Leadership Styles and Organizational Performance with the Moderating Effect of Environmental Factors in Small Scale Enterprises in Sri Lanka,  A Paper Presented in First International Conference on Indigenous Management Practices, Annamalai University, India, July 16-18.

• Pushpanathan, A., (2009), Combination Strategy and Organizational Performance: Banking Industries in Vavuniya District, Sri Lanka,  A Paper Presented in Fifth International Conference on Internationalization of Business in Changed Environment, Rajiv Academy for Technology & Management, Mathura, India, February 12 to 14. 

• Pushpanathan, A. (2008). Factors Influencing the Organizational Performance in Small Scale Industries in Sri Lanka, Proceedings of the  International Research Conference on Management and Finance, Faculty of Management and Finance, University of Colombo, Sri Lanka, December, 11.

• Pushpanathan, A. (2008). A Review of Leadership and Organizational Performance, A Paper Presented in Vavuniya Campus Annual Research Session,Vavuniya Campus of the University of Jaffna, November, 11..

• Pushpanathan, A., & Lin, Z.,(2008),  Modeling the Relationship between Leadership Styles, Decision-making, and Organizational Performance in Family Owned Small Scale Manufacturing Industries in Sri Lanka, A Paper Presented in First International Conference on Social Sciences, University of Kelaniya, Sri Lanka, July 18 to 20.

• Pushpanathan, A., Mangaleswaran, T., & Lin, Z.,(2008), Leadership Style and Organizational Performance in Family Owned Small Scale Manufacturing Industries in Sri Lanka, A Paper Presented in Fifth International Conference on Business Management, University of Sri Jayewardenepura, Sri Lanka, March, 27.

• Pushpanathan, A., & Lin, Z., (2008), Leader’s Personal Entrepreneurial Characteristics in Family Owned Small Enterprises in Sri Lanka,  A Paper Presented in Fourth International Conference on Entrepreneurship in New Economy, Rajiv Academy for Technology & Management, Mathura, India, February 14 to 16. 

Book Authored

• Directing of Employees, First Edition, 2004

• Directing of Employees, Second Edition, , 2010, ISBN 978-955-97102-4-0

• Marketing Management , 2018 - 978- 9553578808

Edited Book

• Entrepreneurial Marketing, 2022 - 978- 6249766877

Book Translation 

• Participants Hand Books of Training manuals on Entrepreneurship and Livelihood Development from English to Tamil for JICA’s FORWARD project