If you are not well-acquainted with the term, worry not! Funding is the act of providing money for some business idea. It can be provided to any person or any organization. Basically, it is the juice on which the world of start-ups runs. So, why are we talking about that? This is because the funding has been making huge changes recently. Not all start-ups are successful and profitable. Some are even running in the loss; but are still running. Now, don’t you find it odd that the businesses in loss are also running? And, that they are also generating employment and incomes?

And, how this ‘funding’ word changed things for the original brands or, the major stakeholders of the market?

Let’s read the following post and find more about it.

Funding and Start-ups – Scenario Explored:

Not many years ago, there was a person who just had a thing for the gadgets. He also happened to have an internet connection. So, one day he wrote all the details of the latest iPhone on his blog or social media account (understand Orkut). Now, he received many great comments etc. People found that the post was actually informative and asked him to write about a new Samsung Phone.

Gradually, the person started a blog that offered all details on all mobiles. People started to look up to the blog for the best information. And, one day, that person became the official information provider in the whole nation. He started a company that worked in the area of gadgets. He needed money for giving salaries. So, he got funding.

Now, because of his fan-base, one day some decent mobile company came with a proposal. They wanted him to write a sterling review of their latest phone. He went for it! The sales boomed and profits rained down.

Well, this is a small story that showed us how an original brand had to resort for a novel marketing campaign. The things don’t end here.

Let us move on.

Funding and Recharges!!

These days, you have endless ways and means to do a recharge. You can even get vouchers and coupons for savings. Hence, offline centres and offices are facing a hard time. In fact, they have adopted modern things. You can find the official websites urging you to do Tata Docomo Recharge online. Things used to be different some years earlier. The current situation is the result of start-ups that provided online billings. They went larger with the FUNDING.

Funding and Services!!

Once the products were covered, brains started to move in the other direction. Start-ups came with services that can be booked online. The Funding helped them to work and gain footing in the market. And, then again, the service providers tied-up with them for keeping the customers. Even the small-time fruit sellers and stall owners are online these days. Food Chains are getting competition from the local food places. Because there are start-ups that have brought them online; the things have changed.

The world and the internet are full of such examples and scenarios. No amount of words is enough to make this account complete. However, this post must have made many things clear to the readers. Some years ago, Google said ‘Internet is what you make of it’. And, it has turned out to be extremely true. So, the next time you do a regular Telenor Recharge, think about the statement.

Try to put it to the best use and say a silent thanks to a FUNDING that made things better and easier!!