Alyssa J Hubbert has spent nearly 10 years living and breathing SEO, copywriting, and editing. She's written everything from keyword-focused blogs to social media content and style guides. Notable work includes developing marketing copy for Stampin' Up!'s annual and semi-annual catalogs.

Today, she develops blogs for third-party clients and advises on content strategies for companies transitioning from start-up to mid-market and enterprise institutions.    

A transplant to the Los Angeles area, Alyssa spends her free time visiting local gardens, touring 20th-century architecture, and chipping away at her book.