Nalini

The promotion

“Getting it out there is a bit difficult, especially on TikTok, because of the way that the algorithm works.” How are you feeling about the process? “I learned a lot, especially around how people in the industry make music videos. It was especially difficult when it was cold, and my eyes were watering with the wind, trying not to show that I was cold and tired was very hard.” Music videos are a rare beast, especially to do well. “The process of finding someone to do a video was helpful, because he helped me to find locations, get a permit, find someone to do my hair, my make-up. In the music video, I have my boyfriend. At first, we were going to get a boyfriend, but then we thought, this is a song about being with someone forever, and why should I fake that with someone else? I wanted to show my true feelings.”

The live show - are there any ambitions?

“I haven’t done any live shows yet. I’ve performed in front of my family, and at weddings and stuff, but to perform in front of strangers would be a great way to get out of my comfort zone. It takes a lot of practice to get the whole live show working.” I asked, what’s so important about music as a means of expression? “I feel music is an escape into my own world, where I can still show my experience. People can resonate with music that is personal to you, because they can go ‘that is how I feel’, and that means they come back and listen again, because they relate to it.”