WHITEOUT MARKETING CAMPAIGN.

One of the biggest events I did as a photographer was creating the Whiteout Marketing Campaign. Our ticket sales were down almost 50% for our school dance, so we had to create a campaign that would convince people to buy tickets to avoid any loss. This is where my campaign came in. I created the campaign using a brand new mascot for our dance, a guy with a Whiteout helmet, and took photos all over Toronto over the span of a week. This worked because my intent to communicate that anyone can come and no one is left out worked amazingly. Below are the photos from the campaign.